Zoolander 2 Promo: Kristen Wiig's Alexanya Atoz Wants to Beautify You

A new faux-advert for Alexanya Atoz' (Kristen Wiig) 'booty labia-tory' is the latest promotional video for Zoolander 2.

The past several months all seem to have been leading up to massive releases at the box office. Though some of those films have already arrived, others are still on their way and each day that passes brings us more and more information on them. Unsurprisingly, none of the massive promotional campaigns currently taking place are for comedies.

For whatever reasons, comedies simply don’t seem to have the mass box office appeal that action-oriented films like Jurassic World or The Hunger Games do. This could be attributable to the fact that comedies make up a very small portion of recent box releases when compared to more action-packed fare, but it’s also worth noting that making people laugh isn’t always the easiest of tasks.

Despite these odds, this February Ben Stiller will bring us the follow up to his 2001 cult hit Zoolander. There hasn’t exactly been an overwhelming amount of promotion for Zoolander 2, but one of the new additions to the cast this time around is Kristen Wiig as fashion maven/plastic surgery disaster Alexanya Atoz. As you can see from the above new advertisement for her “Booty Labia-tory”, the Zoolander style of tongue in cheek humour is still alive and well.

Wiig moves slowly and deliberately throughout the video, her facial actions seemingly restricted by years and layers of “beautifying” medical procedures. Her thick Eastern European(?) accent prevents even the makers of the video from identifying some of what she says, making the entire ridiculous advert all the more hilarious. Wiig has truly transformed herself for this role, suggesting that Alexanya Atoz might be worth the price of Zoolander 2’s admission alone.

Oddly enough, with less than a month to go before Zoolander 2 opens we still don’t have much more to go on in terms of plot than we did several months ago. This can be viewed as a good thing because all too often with comedies, too much is given away promoting the film, making everything feel quite stale and dated by the time it actually hits theatres.

Of course, there’s no shortage of those who find Zoolander 2 and its attempts at humour to be little more than sheer stupidity, but this divisive comedic sensibility is exactly what made the original film such a cult hit in the first place. With comedic talents like Ben Stiller, Owen Wilson, Kristen Wiig and Will Ferrell working together, Zoolander 2 should at the very least please its core fanbanse. The film may not end up being a blockbuster, but it certainly will bring some chuckles to what is an otherwise comedy-free winter at cinemas.

Zoolander 2 opens in theatres on February 12th, 2016.

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