Why is the X-Men: Dark Phoenix review embargo so late? 1 / 7
Audiences seem rather wary of Fox's final X-Men blockbuster... 2 / 7
And many viewers have noticed that the review embargo still hasn't lifted, just days before theatrical release. 3 / 7
Late review embargoes are the norm for blockbuster films like X-Men: Dark Phoenix... 4 / 7
And Marvel Studios in particular like to have reviews come out just days before the films. 5 / 7
Given X-Men: Dark Phoenix is probably using the same marketing team, a late embargo isn't too shocking. 6 / 7
However, there's still a concern that it's delaying negative reviews. 7 / 7