Update: This scoop proved to be partially accurate. Wolverine did not appear in the new X-Men: Apocalypse footage and was no talk of Wolverine 3 at Fox's CinemaCon panel but the final trailer two weeks later DID include him!
Marvel showcased Captain America: Civil War's secret superhero weapon by revealing Spider-Man in its final trailer last month, and while that film trends all over on social media this week thanks to its interactive #TeamCap / #TeamIronMan campaign - which sees little videos from the cast sent out to participants - rival studio Fox needs to try to steal some of that spotlight attention for its own May Marvel-branded theatrical release in X-Men: Apocalypse.
Comic book movies are headlining pop culture and entertainment as of late with controversial reactions to Batman V Superman: Dawn of Justice and news of its followups dominating the conversation the last three weeks, while other marketing blitzes kick off on as the summer season nears. DC's Suicide Squad just had a new trailer, Marvel's Civil War already screened for the press and began its junket circuit this weekend (stay tuned for our interviews this week!), and Marvel starts promoting Doctor Strange (which just wrapped production) tomorrow with its first teaser trailer.
So, what will Fox do to respond? Their X-Men: Apocalypse trailers haven't lived up to the competition, nor have they fought off criticisms of the antagonist's visual design. The film's poster sets featuring the new X-Men and Four Horsemen aren't buzz-worthy either, so this week the studio is pulling out all the stops at Las Vegas' CinemaCon event with a special new trailer of their own. And according to HH, they're going to use it to debut Wolverine.
That's right, Hugh Jackman is continuing his streak of appearing in every X-Men movie to date (if you count or ignore Deadpool's not-really-a-legit cameo). This news, if true, confirms rumors that Jackman's Wolverine would have a role in the film. And given the character's send-off moment at the end of X-Men: Days of Future Past (in the 1973 era segments) where his body is recovered from the water and taken away by Mystique, that cliffhanger absolutely needed to be addressed.
HH founder and Editor-in-Chief Umberto Gonzalez reported a year ago that Jackman and Channing Tatum's Gambit would cameo and now adds that Jackman wasn't originally going to be in Apocalypse (despite last year's that he was going to cameo) but after a story pitch from director Bryan Singer late in production, Gonzalez claims that Jackman was sold on the idea and so they shot new sequences featuring him. So the the real news here is that Fox is revealing him in the trailer before the movie debuts.
The story fits nicely with the happenings at San Diego Comic-Con last summer where Jackman and Singer put on a skit during the Fox-Marvel panel and played coy about whether or not the Aussie superstar would continue his working relationship with Singer and continue is X-Men streak.
Since X-Men: Apocalypse takes place a decade after the events of Days of Future Past it's unclear how major a role Wolverine will play since in all of the group shots so far, he hasn't been seen fighting alongside the X-Men. Since Wolverine 3 is beginning production this month (and just cast a main villain) and is already planned to have an R rating, it's possible his role in Apocalypse is setting up his next (and final) solo movie. Jackman did say a long time ago that X-Men: Apocalypse and Wolverine 3 would be connected.
Update: X-Men franchise Producer Simon Kinberg says Wolverine 3 will be set in the "future." Details and discusson here.
X-Men: Apocalypse opens in theaters May 27, 2016, followed by Wolverine 3 on March 3rd, 2017, and unannounced X-Men films on October 6th, 2017 (possibly Gambit), January 12th, 2018 (possibly Deadpool 2), and July 13th, 2018. The New Mutants is also in development.