[This video & article contain SPOILERS for X-Men: Apocalypse.]
X-Men: Apocalypse, Bryan Singer's latest movie that delves into the superhero franchise, is in U.S. theaters now, and follows on from the exploits previously seen in X-Men: First Class (2011) and 2014's X-Men: Days of Future Past. With it comes a host of new names, continuing the trend of this rebooted francise that has recast its main characters, such as Michael Fassbender as Erik Lehnsherr/Magneto, James McAvoy as Charles Xavier/Professor X, Nicholas Hoult as Hank McCoy/Beast, and Jennifer Lawrence as Raven/Mystique.
Here in Apocalypse, we see another younger generation assume the spotlight, with the likes of Kodi Smit-McPhee as Kurt Wagner/Nightcrawler, Tye Sheridan as Scott Summers/Cyclops, and Alexandra Shipp as Ororo Munroe/Storm. And that's not all, as the above TV spot for the X-Men film reminds us.
Game of Thrones' Sophie Turner also stars in Apocalypse as Jean Grey, a character seen prominently throughout the previous X-Men movies. Yet with Apocalypse having just come out, this new TV spot gives away some pretty significant, but mouthwatering spoilers. In less than 30 seconds of footage, we see clips from the film's final battle - two significant things, in particular. Firstly, a shot of a young Jean displaying her enormous ability and transforming into the early stages of Phoenix - a development of her character that suggests we may yet see the famous Dark Phoenix saga retold on the big screen after all. However, that doesn't mean viewers want to see this big reveal before they've witnessed it on the big screen first-hand.
Secondly, there's a brief shot of the Sentinels. We've seen them in the X-Men movie world before in Days of Future Past, wherein Dr. Bolivar Trask (played by Peter Dinklage) creates them to hunt down and terminate mutants living among human society. While we only have a glimpse of them here (and they have an insignificant impact in Apocalypse itself), there's the implication of where their appearance will lead in future X-Men installments. But again, it's the idea of showing us these nods in a TV commercial before fans get to see them in the actual movie that's a bit of a head-scratcher.
Phoenix is a defining moment for Jean's arc; as in the comics as well as X-Men: The Last Stand, she goes on to do some rather spectacular and dark things with her awoken powers. While fans won't even be aware how her current depiction plays out in this film, this split-second of her transforming into Phoenix and using her devastating powers can only mean one thing: that she's using her strength to destroy Apocalypse, which takes some fun out of the movie's ending. Not only that, but the reveal of the Sentinels is something that has a big significance in the X-Men universe, yet here it gives away the intriguing cameo they have, rather than surprise the viewer from seeing for themselves.
While revealing too much in trailers/TV spots is fairly commonplace nowadays - the more action and drama they show us, the more desperate we'll be to rush to the theater, apparently - one always hopes that movie studios will resist the temptation. Still, given how Apocalypse sets up intriguing developments to come in future X-Men movies such as Wolverine 3, New Mutants, and possibly even X-Force, the most exciting things to come in the X-Men universe may remain under lock and key for now.
X-Men: Apocalypse is now playing in theaters. Wolverine 3 opens in U.S. theaters on March 3rd, 2017, followed by unannounced X-Men films on October 6th, 2017 (possibly Gambit), January 12th, 2018 (possibly Deadpool 2), and July 13th, 2018 (possible New Mutants). X-Force is also in development.
Source: 20th Century Fox