The presentation for X-Men: Apocalypse at San Diego Comic-Con 2015 and Fox's beginning of the film's publicity campaign with its magazine cover story reveal resulted in skepticism and mixed reactions due to the design of the film's titular villain.
Apocalypse is not only the greatest antagonist of the X-Men, but one of the most notorious supervillains in all of comics. The first X-Men: Apocalypse trailer similarly brought about mixed reactions and now, unlike with Deadpool, Fox has a bit of an uphill climb to garner positive buzz and anticipation for its biggest X-Men movie to date.
That's why it's fitting that the studio comes to the "big game" just days before the release of X-Men spinoff Deadpool (which critics are loving so far, by the way), with brand new footage of for their flagship tentpole release of 2016.
The highlights of the new teaser are Angel's (Ben Hardy) feather-wing slam and Psylocke (Olivia Munn) using her psychic energy blade and Ninja skills to slice through a flying car. The theme of this new TV Spot again emphasizes the scale of the story's conflict - worldwide destruction with nukes launching into the air, city-wide destruction at the hands of Magneto and Storm, etc.
On the downside, every mutant power money shot so far seems to be just the character in-frame spliced with CGI wide shots of destruction meaning we've yet to actually see any cool action sequences or any of the film's many 'fights' in context.
Since the dawn of civilization, he was worshiped as a god. Apocalypse, the first and most powerful mutant from Marvel’s X-Men universe, amassed the powers of many other mutants, becoming immortal and invincible. Upon awakening after thousands of years, he is disillusioned with the world as he finds it and recruits a team of powerful mutants, including a disheartened Magneto (Michael Fassbender), to cleanse mankind and create a new world order, over which he will reign. As the fate of the Earth hangs in the balance, Raven (Jennifer Lawrence) with the help of Professor X (James McAvoy) must lead a team of young X-Men to stop their greatest nemesis and save mankind from complete destruction.
Deadpool opens in theaters February 12, 2016; X-Men: Apocalypse on May 27, 2016; Gambit sometime in 2017; Wolverine 3 on March 3, 2017; and an unannounced X-Men film on July 13, 2018. The New Mutants is also in development.
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