Creating superstars who can drive ticket sales and ratings is difficult, even for WWE, but Paul Heyman has this tricky task down to a sweet science. In an era where John Cena is arguably still the biggest ticket mover for the company, the Special Counsel of Roman Reigns is one of the most important characters on Monday Night Raw and Friday Night SmackDown. This is because of his uncanny ability to put over anything and anyone he's associated with.

His track record isn't perfect. Cesaro and Curtis Axel didn't pan out, but in general, when Heyman is involved with a wrestler, they come out on the other end looking like a million bucks. When he speaks, people listen, and when he puts performers over, it carries weight. Heyman has a one-of-a-kind mix of charisma, speaking ability, and credibility due to his days in ECW. No amount of time in any performance center anywhere on Earth is can teach that combination.

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The one thing Paul Heyman combats better than anyone is apathy. Fans simply can't be disinterested when he's involved, cutting promos and building up matches. Audiences don't seem particularly jazzed for Reigns vs Lesnar to take place at SummerSlam, but it's impossible to ignore Heyman's fingerprints all over both wrestlers and the main event. His ties to The Beast Incarnate are numerous and run deep, and he was a huge reason why Lesnar was able to attain the level of stardom that he did. He's fine enough on the microphone, but no one would confuse him for CM Punk, Cena or MJF. Heyman's role as his hypeman was an important one. And it could be pretty easily argued that Reigns wouldn't be in the midst of his once-in-a-lifetime Universal Championship run without Heyman there to lend his credibility to the Tribal Cheif character.

Brock Lesnar wouldn't have worked to the degree that he did without Heyman, and Reigns would have never achieved the lofty goals WWE set out for him if not for Heyman. There was a brief moment during the most recent edition of SmackDown where it looked like Paul might be interested in working with Theory as a client, and it immediately made the Money In The Bank briefcase holder feel like a bigger deal.

Jogging around the ring while Roman Reigns is in it or pestering Lesnar is one thing. But when Heyman extends his hand to you on national television, it still carries a tremendous amount of weight. Theory is dialed into the spot as WWE's next big thing, just as Reigns and Lesnar were before him. It stands to reason that he'd end up working alongside Heyman eventually, but it begs the question: does WWE remember how to build superstars without him anymore? Given the rubs he's been giving out on Mondays and Fridays, it doesn't seem like it. A lot of wrestlers claim to be the best in the world, and can't quite live up to the name. Heyman doesn't say that he's the best promoter alive, but he just might have a rightful claim to that title. When he speaks, fans care, and that is a priceless characteristic.

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