A new poster and trailer teaser for A Wrinkle In Time have arrived, offering a fresh look at Ava DuVernay’s next directorial effort, before the full second trailer launches this weekend. Disney may get most of its attention for its biggest IPs – the Marvel Cinematic Universe, Star Wars, Pixar, etc. – but that doesn’t mean they don’t have other projects in the works. As a studio, Disney is almost done with their 2017 releases – with only Coco and Star Wars: The Last Jedi yet to be unveiled in theaters – and then their attention will turn in full to 2018. Their big franchises have some highly anticipated projects set to hit theaters, but they’ve also teamed up with Ava DuVernay to bring A Wrinkle In Time to the big screen.
Following the release of her breakout directorial effort Selma in 2014, DuVernay signed on for A Wrinkle in Time – making her the first woman of color to direct a $100 million, live-action film, in the process. Based on the 1962 book by the same name written by Madeleine L’Engle, A Wrinkle In Time has already proven that it sports fantastical visuals and a great cast. The first Wrinkle in Time trailer (which premiered during D23 this past summer) has already won over many, and it’s now time for the film’s marketing campaign to kick into the next gear.
Related: Wrinkle In Time Finds Its Composer
Disney’s new poster for A Wrinkle In Time (see the image below) sticks with the trippy visual style of the previously-released trailer for the film. If that wasn’t enough GMA also released a trailer teaser (which is featured at the top of this article), ahead of the full new trailer arriving on Sunday. Both pieces of marketing highlight the movie’s great cast and are hopefully only primers for what the film’s second trailer will have to offer.
Considering the first trailer was released back in July, this is the perfect time for Disney to release more pieces of marketing to remind audiences of this movie. While there aren’t too many blockbusters left in 2017, it is safe to assume that this new trailer will play in front of The Last Jedi, so Disney can capitalize on the anticipation for their biggest movie of the year – and give attention to one that may not be as well-known.
A Wrinkle In Time is sure to be an important movie in the history of cinema, if all things go according to plan. In a time where diversity and representation continue to be pushed, having a movie that features a diverse cast led by a young black girl has the pieces to be an impactful movie early next year. Wonder Woman did and is still doing big things for women in the film industry, and it will be great if A Wrinkle In Time can follow strongly in these footsteps. The chances of that happening will depend on both the film’s quality and general interest from the moviegoing public – something that only stands to increase, once the next trailer has arrived on the scene.
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