The first official trailer has been released for Disney's upcoming computer-animated film about the world of arcade video game characters, Wreck-It Ralph.
Oscar-nominated character actor John C. Reilly voices the namesake of Wreck-It Ralph: a hulking baddie in an 8-bit arcade game called Fix-It Felix Jr., whose sole purpose is life is to attempt to destroy buildings, only to be continually thwarted by the game's eponymous hero (30 Rock's Jack McBrayer). One day, Ralph finally decides that he's had enough and escapes through the power cord - encountering other colorful digital characters like Sergeant Calhoun (Jane Lynch) and Vanellope von Schweetz (Sarah Silverman) on his quest to prove that he can be the good guy in a video game.
Essentially, the trailer makes Wreck-It Ralph look like Disney's answer to Pixar films like Toy Story and Monsters Inc., in the sense that the former likewise explores a "secret world" that we humans have only ever imagined. The quality of 3D animation in Ralph doesn't appear to hold a candle against Pixar's most recent output (see: the trailers for Brave), but it's still fairly expressive and pleasant on its own terms. Most of the humor and story elements teased here seem pretty standard, so the clever video game in-jokes (like Bowser, Dr. Robotnik, and the Pac-Man ghost being at Ralph's therapy session) stand out all the more.
The mix of talent working behind-the-scenes on Wreck-It Ralph is perhaps more intriguing that this new footage - seeing how it includes screenwriters Jennifer Lee and Phil Johnston (Cedar Rapids), along with director Rich Moore: an animation veteran who previously helmed numerous episodes on Futurama, and worked on The Simpsons during its (golden) first few seasons. On those merits alone, this animated flick might be deserving of your attention.
Wreck-It Ralph opens in theaters around the U.S. on November 2nd, 2012.