Content warning: The following article and links contain references to rape, suicide, verbal abuse, and harassment.

A day after a California lawsuit against Activision Blizzard was filed, World of Warcraft players organized a mass in-game protest for anyone to take part in. World of Warcraft has been at the forefront of the MMO genre for over a decade, but owner Activision Blizzard is facing heavy scrutiny following a state lawsuit claiming workplace harassment and abuse.

On July 21, it was publicized that the state of California has filed a lawsuit against Activision Blizzard for allegations including harassment, sexism, racism, and abuse on a company-wide scale. News of this lawsuit has spread quickly, sparking outrage on a large scale that has led to many dedicated fans calling for change and vowing to abandon Activision Blizzard games.

Related: Blizzard Apologizes For Widely Criticized Overwatch Esports Ruling

World of Warcraft player Fence Macabre organized an online protest and fundraiser in-game taking place in Oribos. This sit-in, which began on July 22, is intended for players who wish gather and protest the alleged mistreatment of Activision Blizzard employees, with many players in the crowd canceling their subscription or waiting out the rest of their time on current subscriptions before potentially leaving the game they love for good. More players joining the protest and canceling their subscriptions until "transparent lasting changes" take place within the company.

The event also doubles as a fundraiser for Black Girls CODE, a non-profit teaching girls ages 7-17 about computer programming and digital technology to establish more representation in the tech sector as a whole. At press time the fundraiser has already raised over $9,000. Most of Activision Blizzard's executive leadership is made up of white men, so a charity devoted to diversifying the tech industry seems like an apt choice by World of Warcraft sit-in organizers.

The protest is still ongoing and the founders are encouraging players to join in even if they're unsure about canceling their subscriptions to the game. What makes this protest powerful is not only that the issue so widely known in such a short amount of time, but also that anyone can join in and protest the company's actions no matter where they live.

Subscription cancellations may prove to be an effective way to spark change at a billion-dollar corporation, as perceived Activision Blizzard focus on profits over staff wellbeing has long been a hot-button topic in the gaming community. While the future of the lawsuit is uncertain, World of Warcraft players are demanding that the company take some accountability and make long-overdue reforms.

Next: Is WoW Worth Playing In 2021

Sources: Fence Macabre/Twitter