If you're not interested in watching Hermione beat up Seth Rogen - among the other celebrity shenanigans in next month's comedy This Is the End - then you can always wait two additional months to get your fix of funny people taking on the apocalypse. That's when Edgar Wright and Simon Pegg's The World's End opens in U.S. theaters (people in the UK get to see the film a month early).
The World's End is the final installment in Wright and Pegg's "Blood & Ice Cream" trilogy, which began with Shaun of the Dead and continued with Hot Fuzz. Each film is linked by 1) Bloody comical violence and characters eating a certain flavor of ice cream, and 2) A good-natured genre lampoon blended with more traditional British comedy of manners elements.
Here, it's the end-of-world genre that gets a ribbing, and the snack of choice is mint chocolate chip (in reference to the movie's other-worldly visitors). The newly-released U.S. trailer reveals that the extra-terrestrials - disguised as people a la Invasion of the Body Snatchers - are robotic beings that (quite literally) bleed blue. Cue the splatter-happy mayhem and Wright/Pegg's staple fence-hopping gag.
Whereas the international World's End trailer outlines the film's story - which involves middle-aged burnout Gary King (Pegg) trying to relive his glory days by completing an epic pub crawl with his old friends - its U.S. counterpart jumps right into the rat-a-tat style funny exchanges and action-driven scenarios featured in Pegg and Wright's script (as brought to life by a more-than-capable cast of British actors). Either way you market it, this looks to be another win for the duo.
The World's End is directed by Edgar Wright. The cast includes Simon Pegg (Star Trek Into Darkness), Nick Frost (Snow White and the Huntsman), Rosamund Pike (Jack Reacher), Martin Freeman (The Hobbit), Paddy Considine (Hot Fuzz) and Eddie Marsan (Jack the Giant Slayer).
Look for The World's End in UK theaters beginning on July 19th, 2013. It will reach U.S. shores a month later, on August 23rd.
Source: Yahoo! Movies
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