The first trailer for Wonder Woman 1984 will likely arrive this December. One of the biggest bright spots of the early years of the DC Universe was the casting of Gal Gadot and the introduction of her as Diana Prince aka Wonder Woman. She was a highlight of Batman v Superman: Dawn of Justice, but then broke out with the reception and performance of Wonder Woman. The solo film is the best-reviewed film of the recent DC franchise, and was its highest-grossing solo effort at the time, until Aquaman passed it.
The magic of Wonder Woman was primarily attributed to how Gadot brought the hero to life and the direction by Patty Jenkins. This is why fans were worried when it was revealed Jenkins wasn't contracted to direct a sequel, but she'll be doing just that after receiving a substantial raise. The pairing of Jenkins and Gadot, the return of Chris Pine's Steve Trevor, and the introductions of Kristin Wiig as Cheetah and Pedro Pascal have given fans an incredible amount of excitement for the 1984-set sequel. That excitement just recently increased, after Jenkins debuted Wonder Woman's brand new armor.
Jenkins only released the new look, which comes exactly one year out from the film's release, after it was revealed that Warner Bros. was skipping Hall H at San Diego Comic-Con this year. That news means that Wonder Woman 1984 and other DC projects won't get panels of their own that could include exciting reveals or debut trailers. Many wondered if footage from Wonder Woman 1984 would drop during such a panel, but Jenkins confirms the sequel won't be at SDCC - but did appear to tease on Twitter that the first trailer will come in December.
By now you’ve heard: WB isn’t going to Hall H this year. We’re so sad to miss you there! And waiting until Dec. to start our official #WW84 campaign in full-- But the truth is… we can just… barely… wait… pic.twitter.com/QllFzhYRA6— Patty Jenkins (@PattyJenks) June 5, 2019
A December start for Wonder Woman 1984's marketing campaign that's kicked off with the first trailer would give Warner Bros. and DC six months to promote the movie. This has become relatively standard for major blockbusters, but does differ significantly from how DC has operated in the past, even with Wonder Woman. The first trailers for Batman v Superman, Suicide Squad, Justice League, and Wonder Woman all came roughly a year before the films hit theaters. The shortest window so far was Aquaman, which received its first trailer in July 2018 at SDCC and rode the wave of excitement for the next five months. This shorter but quicker marketing push could partially be why the movie grossed over $1 billion worldwide, and WB and DC are undoubtedly looking to replicate those results with Wonder Woman 1984.
While it may seem strange for WB to wait until December to launch the Wonder Woman 1984 trailer without having a major blockbuster of their own to attach it to, this release strategy will still put the trailer in front of large audiences. This December will see Jumanji 3 and Star Wars: The Rise of Skywalker hit theaters, and it'd be smart of WB to release the trailer early enough so it can play in front of these two films, which should be big draws. In the meantime, official looks at Wonder Woman 1984 could be few and far between if a trailer and the full marketing push won't begin until then. But, one never knows when Jenkins may tweet out new details or more photos though.
Source: Patty Jenkins
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