Summary

• Former Big Brother houseguests can become influencers and gain a large following on social media.
• Some former houseguests, like Derrick Levasseur and Frankie Grande, have significantly more followers than others.
• The number of Instagram followers doesn't necessarily correlate with winning the prize money on Big Brother.

For CBS, Big Brother has been a long-lasting success spanning over the last two decades with no end in sight, allowing many players to become popular online. While inside the house, competing for the final cash prize, contestants are completely cut off from the outside world for three months. The newest installment, Big Brother 25, saw the houseguests without television, cell phones, and social media for a record-breaking 100 days.

Outside the house, many contestants are active on social media platforms like Instagram. Especially after their turns on Big Brother, the house guests can connect with their followers over social media and typically find themselves becoming influencers. Only one houseguest per season goes on to win the prize money, but when it comes to the social media game, some former housemates are the clear winners. With followers from Big Brother and other reality TV series, some houseguests have larger followings than others.

10 Angela Rummans

307K Instagram Followers

Angela Rummans came into the house during Big Brother 20 as a former professional pole vaulter and fitness model. She played her cards close to the chest, only slowly revealing her athletic and business experience once she started getting close to fellow houseguest Tyler Crispen. After playing a solid game, Angela came in fourth place in her season. Since her season of Big Brother ended, Angela has continued to pursue several different business endeavors and has written and released two books, including a cookbook of plant-based recipes. She competed in The Challenge: USA season 1 in 2021, also coming in fourth place in the competition series.

9 Zach Rance

312K Instagram Followers

Zach Rance may have only placed ninth in his season, but his "Are they or aren't they?" showmance with fellow houseguest Frankie Grande, along with his personality, won the hearts of fans. He was nominated for America's Favorite Houseguest, clearly making an impression on fans. In 2020, Rance came out as bisexual, crediting his relationship with Frankie and time in the Big Brother house for allowing him to discover this part of himself. Today, he works as a "Life, Health, and Spirituality Coach," hosts a podcast, and runs a community mental health page called the Mental Health Connection.

8 Derrick Levasseur

359K Instagram Followers

Commonly regarded as one of the greatest players Big Brother has ever had, Derrick Levasseur's huge following makes a lot of sense. As the leader of the Hitmen alliance, Derrick played an impeccable game in Big Brother season 16, taking the win with a unanimous vote from the jury. Derrick went on to write a book about how people can use techniques from undercover detectives to maneuver everyday social situations called The Undercover Edge. He now and owns a consulting and private investigating firm and is married with two daughters. His Instagram consists of half wholesome family photos, half video clips from his true-crime podcast.

7 Tyler Crispen

402K Instagram Followers

Tyler Crispen is originally known for his smart strategic play on BB season 20, where he made it to the final two along with Kaycee Clark, narrowly losing in the jury vote. He went on to win America's Favorite House Guest for BB 20. In 2020, Tyler went back into the house for Big Brother: All-Stars season 22, where he again played a strategic game from day one. Unfortunately, Tyler was a huge threat in the house and only made it to sixth place during his second chance in the house. Today, viewers can keep up with Tyler on Instagram, on his YouTube channel, or watch him on the upcoming The Challenge: USA season 2.

6 Cody Calafiore

423K Instagram Followers

Fans first met Cody Calafiore when he came into the house on BB season 16, at the end of which he made the fatal mistake of choosing to bring Derrick to the final two with him. The choice resulted in a 7-2 jury vote in favor of Derrick, leaving him in second place. Luckily, Cody got a chance to redeem himself in 2020 during Big Brother 22. Following an impeccably played season, Cody won Big Brother: All-Stars with a unanimous vote from the jury. Cody's Instagram followers get a glimpse into his life outside the house, as his feed often features photos of him and fiance, Cristie Laratta.

5 Kaycee Clark

517K Instagram Followers

Former professional football player Kaycee Clark made history as the first openly LGBTQ woman to win Big Brother. Kaycee's strategy of laying low and playing a good social game for the first half of the season paid off, as did her final two alliances with Tyler. She went on to win the season, along with the $500,000 prize, after a tight 4-5 vote from the jury. Kaycee is now one of the frequent cast members on the MTV show The Challenge, where she came in an impressive second place among the women in her debut season and met her partner, Nany Gonzalez.

4 Jessica Nickson

579K Instagram Followers

Though she came into the house during Big Brother season 19 as Jessica Graf, she immediately had sparks fly with fellow house guest Cody Nickson. Unfortunately, their showmance led to the pair being targeted for most of the season until both were eliminated. After leaving the Big Brother house, Jessica and her now-husband, Cody, went on to win The Amazing Race. Fans keeping up with Jessica on Instagram will find her feed filled with adorable baby pictures, as she and Cody have three kids of their own and are expecting a fourth.

3 Christmas Abbott

640K Instagram Followers

Christmas Abbott is perhaps most remembered for competing on Big Brother season 19, despite breaking her foot in week two. Her injury took this former fitness model out of the game for all physical competitions, but she still managed to take third place. She returned for Big Brother: All-Stars in 2020, again falling short of a win but definitely proving herself in the competitions. After the show, Christmas focused on continuing to build her fitness empire. She is now married to Memphis Garrett, originally from BB 10, and a fellow house guest from Big Brother: All-Stars season 22.

2 Nicole Franzel

760K Instagram Followers

Nicole Franzel has spent more time in the Big Brother house than anyone on this list, which has given her all the more time for her to gain Instagram followers. After competing in three seasons of Big Brother, Nicole has only won the competition once on Big Brother 19. A solid all-around player, Nicole narrowly missed a second win on Big Brother: All-Stars season 22 to a last-minute blindside from Cody. In March 2021, she and former houseguest Victor Arroyo tied the knot. They welcomed a son, Arrow, later that year. Despite her long history with the show, Franzel has distanced herself from the franchise in recent years.

1 Frankie Grande

2 Million Instagram Followers

Frankie Grande made a big splash on Big Brother season 16 when he waited several weeks to reveal to other house guests that his sister was none other than rising pop star Ariana Grande. After leaving the house, he went on to compete in Big Brother UK, becoming the first US house guest and finishing in sixth place. Since then, Grande has gone on to have guest spots on several Nickelodeon shows and starred in a streaming revival of the musical Rock of Ages. Although Frankie didn't win his season, when it comes to Instagram followers, he has every other former Big Brother house guest beat.

• 

  Big Brother

  Cast:

  Julie Chen Moonves

  Release Date:

  2000-07-05

  Seasons:

  25

  Genres:

  Reality, Competition

  Network:

  CBS

  Directors:

  Mark W. Roden, Quinn Saunders

  Showrunner:

  Allison Grodner

  Writers:

  John de Mol

  Season List:

  Big Brother - Season 1, Big Brother - Season 2, Big Brother - Season 3, Big Brother - Season 4, Big Brother - Season 5, Big Brother - Season 6, Big Brother - Season 7, Big Brother - Season 8, Big Brother - Season 9, Big Brother - Season 10, Big Brother - Season 11, Big Brother - Season 12, Big Brother - Season 13, Big Brother - Season 14, Big Brother - Season 15, Big Brother - Season 16, Big Brother - Season 17, Big Brother - Season 18, Big Brother - Season 19, Big Brother - Season 20, Big Brother - Season 21, Big Brother - Season 22, Big Brother - Season 23, Big Brother - Season 24, Big Brother - Season 25