It turns out that Wendy's Twitter account has excellent tastes in movies. The Twitter accounts of major fast food brands aren’t exactly known for their wit, or especially not for their film knowledge. Normally, the accounts are there to promote the latest food items or specials at the restaurants, and if the subject of movies comes up at all, it’s usually related to some merchandising tie-in with a current multiplex release - and when one makes news, it’s often for some type of bad tweet or other mishap.
The verified Twitter account for Wendy’s bills itself with the slogan “We like our tweets the same way we like to make hamburgers: better than anyone expects from a fast food joint.” Indeed, Wendy’s is known for the quality of its tweets - most notably earlier this year, when the company honored one fan’s request for a year of free chicken nuggets, after the account had said he would get his nuggets if his tweet was retweeted 18 million times. The man missed his 18 million goal, but the tweet, now at 3.6 million, did break the record for most-retweeted tweet of all time, previously held by the Ellen DeGeneres Oscar selfie from 2014. Now, the Wendy’s account has branched out to movies.
On December 6, film critic Eric Kohn of Indiewire asked the Wendy’s account to name its favorite film of the year, and the account replied with a surprisingly sophisticated take on the year’s top movies:
Lady Bird was pretty great. Also, enjoyed The Big Sick and Get Out, and Logan remains surprisingly high on the list. Also, Blade Runner was visually stunning.— Wendy's (@Wendys) December 6, 2017
This was followed by Lady Bird’s distributor, A24, asking what Wendy’s liked so much about the film.
Tell us what you liked about Lady Bird?— A24 (@A24) December 6, 2017
The response? A pretty detailed, positive analysis of the film, even if it hadn’t come from the Twitter account of a fast food chain:
This is all happening so fast. A great example of the confusion found while coming of age, great dynamic between Lady Bird and her mother, and an interesting look at class differences and their affect on the mentality of youth.— Wendy's (@Wendys) December 6, 2017
Rotten Tomatoes weighed in, too:
The Wendy’s response?
We are Certified Fresh Never Frozen— Wendy's (@Wendys) December 6, 2017
The Wendy’s account went on to ask if they could “turn this into a movie review account,” but management said no. Wendy’s continued to reply to Twitter users’ recommendations, although it didn’t have anything negative or disparaging to say about any particular film.
It’s been a strange and tumultuous year for Twitter, one in which the platform was used by Nazis, sexual harassers and various other bad actors, even beyond the infamous, controversial Twitter behavior of the current president of the United States. Major doubts and recriminations have been raised about Twitter’s effect on the discourse, the various deficiencies of the product, and the long-term economy viability of the company itself.
Still, it’s refreshing to see that someone out there is using Twitter for good and not for bad. And even more surprisingly, it’s the account of a national fast food chain, talking about the year’s most acclaimed art house movies.