Low budget schlock-fest The Devil Inside topped the box office chart over the weekend and scared up a frightening $34.5 million. The film was picked up by Paramount Pictures' Insurge imprint for $1 million dollars, and it already turned a profit following its midnight showings. The Devil Inside combines two popular horror staples, the exorcism pic and the “found footage” film and this combination appears to be a winner for Paramount, who also have the Paranormal Activity franchise as a lucrative money maker.
The Devil Inside was given a heavy marketing push by Paramount, and it opened big despite poor reviews (read ours). Most horror films have a massive dip during their second weekend and this shouldn’t be any different, probably even more so, due to bad word of mouth about that ending.
Tom Cruise and his Impossible Mission Force dropped to second place after grossing another $20.5 million. Mission: Impossible – Ghost Protocol (another Paramount picture) has now grossed $170 million, a number that is closing in on the first Mission: Impossible film, which had a final gross of $181 million. However, that was in 1996, so M:I4 is still behind in attendance.
Warner Bros’ Sherlock Holmes: Game of Shadows was in third place, upping its gross to $157 million. The Robert Downey Jr/Jude Law adventure film grossed $14 million helping its worldwide gross swell to over well over $250 million.
The Girl With The Dragon Tattoo, had great hold over the weekend, grossing another $11.3 million and raising its cumulative gross to over $76 million. $100 million is now a certainty for the Daniel Craig film, which has officially recouped its $90 million budget worldwide.
Alvin & The Chipmunks: Chipwrecked banked another $9.5 million and crossed the $100 million barrier.
The other Spielberg effort in the top ten - The Adventures Of Tintin upped its cume to a smidgen under $63 million after taking in $6.6 million. Meanwhile, Tinker Tailor Soldier Spy cracked the top ten after grossing $5.7 million. The Gary Oldman spy film has now grossed $10 million, and a further $25 million abroad.
New Year’s Eve rounded out the top ten. Grossing $3.2 million, the all-star romance has now brought its total to $52 million.
That’s it for now. See you at the movies.