At Thanksgiving it looked like box office numbers were moving in an upward trajectory, but now that the dust has settled, it appears that the numbers are continuing to disappoint
Top of the heap this week is New Year’s Eve, director Gary Marshall’s followup to his 2009 hit, Valentine’s Day. However, New Year’s Eve only banked $13.7 million over the weekend, a far cry from the $56 million that its predecessor scored when it debuted. Valentine’s Day was a front-loaded release, smartly positioned to debut strong over the Valentine's day weekend. It could be argued that V Day had a better line-up of stars, with the likes of Julia Roberts, Jessica Alba, Bradley Cooper, Anne Hathaway, Jamie Fox and Jennifer Garner. Meanwhile, New Year’s Eve features Robert DeNiro, Zac Efron, Michelle Pfeiffer, Halle Berry, Sarah Jessica Parker and Jon Bon Jovi (take that as you will). It should be noted that Ashton Kutcher, Jessica Biel and Hector Elizondo appear in both movies.
Going forward, New Year’s Eve should have better legs than Valentine’s Day, as it’ll play through the Holiday season and into the New Year - however, it won't crack $100 million.
Jonah Hill’s The Sitter (read our review) failed to attract an audience. The film scored an estimated $10 million over the weekend, taking second place – not a good number, especially in a year when R-rated comedies have been so successful.
The Twilight Saga: Breaking Dawn-Part 1 dropped to three after grossing an additional $7.9 million. The vampire franchise movie has now brought in almost $260 million and over $600 million globally.
The Muppets brought in another $7 million, and upped their cume to a smidgen under $66 million. This number makes it the highest grossing Muppet movie, overtaking 1979’s The Muppet Movie $65.2 million, but this latest instalment in the franchise is lagging in attendance.
Arthur Christmas should see Monday morning with another $6.6 million in the kitty, for a $33 million total. The Christmas film has another two weeks to score as much cash as possible before it arrives on DVD next year.
Hugo scored an extra $6 million over the weekend. The family has now grossed just over $33 million – not a good number considering that its production budget was $150 million.
George Clooney’s The Descendants banked another $4.8 million on limited release. The Oscar-tipped film has now grossed $23.6 million, and more green is guaranteed as it expands.
Animated bomb Happy Feet 2 waddled away with another $3.6 million, upping its total to a flaccid $56.8 million.
Jack & Jill grossed $3.2 million and upped its cume to $68 million, a solid number, but more is expected from Adam Sandler at the box office – even if the product is substandard.
Immortals brought in a little over $2.4 million, giving the action film a total of just under $80 million. The $70 million film is now closing in on $200 million worldwide.
Tower Heist dropped out of the top ten. The comedy caper banked $2.4 million for a $74 million, an okay number, but a disappointment considering the star power of Ben Stiller, Eddie Murphy and...er...Matthew Broderick.
That's it for now. See you at the movies.
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Source: Box Office Mojo