Paranormal Activity 3 scares away the competition at the box office; it's not all for one and one for all for The Three Musketeers - and Johnny English may be Reborn but he's not topping the box office chart.
The Paranormal Activity franchise is the gift that keeps on giving to Paramount – the films are cheap to produce and they make back some serious coin. This latest installment is budgeted at $5 million, but it should gross over ten times that ($54 million) by Monday morning. The first Paranormal Activity cost just $15,000 (yeah – you read that right) and went on to score $107 million ($193 million globally) - while the sequel opened to $40 million on its way to $84 million ($177 million worldwide) from a $3 million budget.
Poised for a run into Halloween, Paranormal Activity 3 (read our review) should play reasonably well for a horror, but it will have a steep decline once October is over. Having said that, it’s already profitable, so everything from here on out is gravy. Factor in global ticket sales and DVD's, and anyone with a profit share will more than likely be skipping around their living room. Pencil in Paranormal Activity 4 for next year.
Real Steel should bank another $11.3 million, for a $67 million total. The Hugh Jackman film looks like it might actually limp to a $100 million domestic gross, but it’ll need a lot of fight.
Footloose held up well after last weekend’s disappointing start. The music driven remake should gross $10.8 million for the weekend upping its total to $30 million. It’s a decent figure, but not the hit that the studio (Paramount again) had hoped.
Paul W.S. Anderson’s The Three Musketeers (read our review) had a limp $8.8 million debut. The umpteenth remake of Alexandre Dumas' swashbuckling tale failed to ignite audience interest - even with the added bonus of seeing the action in 3D. Star (and Anderson’s wife) Milla Jovovich came out and lambasted Summit Entertainment’s marketing of the movie - which has taken $50 million outside the US.
George Clooney’s The Ides of March should score another $4.9 million, upping its gross to $29 million. The film is set to become Clooney’s highest grossing film as a director, and it could hit $50 million, if it gets award nominations.
Johnny English Reborn had a low $3.8 million start. Rowan Atkinson’s bumbling spy is joined by former Bond girl Rosamund Pike, X-Files star Gillian Anderson and The Wire’s Dominic West in this sequel to the 2003 film which grossed $28 million ($160 million worldwide). Now, this weak debut seems like a disaster, but the film has already scored about $100 million globally – with more to come, so this US release is just a formality.
Universal’s prequel to The Thing dropped 63% from last weekend. A $3.1 million gross sees the film up its gross to just $14 million. Meanwhile the top ten was rounded out by 50/50. The cancer themed dramedy took a smidgen under $3 million for a $28 million total.
Outside the top ten Cowboys & Aliens finally hit $100 million ($167 million globally). The milestone now means that star Harrison Ford has $100 million hits in every decade since the 70s. It’s also Ford’s thirteenth film to gross more than $100 million – with the Indiana Jones star’s box office average now standing at $104 million. Now there’s something to throw into a conversation at the dinner table!
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That's it for now. See you at the movies.
Source: Box Office Mojo