The official Wednesday poster finally reveals the series premiere date, and it isn't when audiences would expect. Netflix's Addams Family spinoff comes from the master of the bizarre, Tim Burton, and places a teenage Wednesday Addams inside the peculiar Nevermore Academy for outcasts. Jenna Ortega's titular character must navigate new relationships, a staggering murder mystery, and her budding psychic abilities in this coming-of-age story set within Addams Family lore.
To date, Netflix's marketing efforts for Wednesday have successfully generated interest in Burton's new project. The initial reveal of the new Addams family cast Luis Guzmán as Gomez, Catherine Zeta-Jones as Morticia, and Isaac Ordonez as Pugsley created a buzz, drawing a polarized fan response across social media. The eventual Wednesday trailer largely put to rest detractors' doubts regarding Ortega's casting, portraying the character similarly to Christina Ricci's iconic '90s version. Ortega's Wednesday even offered advice to Emmy nominees in a cheeky fourth-wall breaking promo for the series. Despite the creative marketing over the past couple of months, Netflix has failed to provide a release date, until now.
Just over a month after unveiling the first trailer, Netflix has released the official Wednesday poster. The key art for Burton's series reveals that the Addams Family spinoff show will hit the streaming platform on November 23, just one day before Thanksgiving. Check out the gothic-styled poster below:
Wednesday Avoids Netflix's Packed October Release Calendar
The most important realization from Netflix's new Wednesday poster is that the show will release just before a major national holiday, but not the ones fans may expect. The show's eerie atmosphere and horror elements align most closely with Halloween, but Wednesday is coming out nearly an entire month later. While Ortega's Wednesday carries a macabre aura perfect for the spookiest month of the year, as shown by her dark appearance on the poster, Netflix has other ideas regarding the series premiere. The platform's October release schedule is already jam-packed with such horror projects as The Midnight Club, Cabinet of Curiosities, and Wendell & Wild, which could have impacted their ability to slot Wednesday into a more logical release window.
Another challenge lies in the Netflix original movie, The School for Good and Evil, which resembles Wednesday in terms of aesthetics and plot, with both revolving around a teen female protagonist joining an academy for unconventional students. Ultimately, the movie's release could have no legitimate influence on Wednesday's Thanksgiving premiere date, but the parallels are undeniable. A more likely conclusion is that positioning Wednesday as its focal release during the extended Thanksgiving weekend allows subscribers to devote their time to the intriguing spinoff without being overwhelmed by Netflix's many other spooky options. Time will tell if the streamer's strategy pays off or genre fans lose interest because of the missed opportunity when Wednesday premieres on November 23.
Source: Netflix/Twitter