After the critical and financial success of Logan, many viewers are clamoring for darker R-rated superhero movies. While the darker approach isn't the answer for all comic book films, it was clearly applied to Logan nearly perfectly, possibly even changing the way people view these movies for years to come.
As some have noted, specifically DC fans, the drastic split in reception between Logan and Batman v Superman: Dawn of Justice seems odd, considering the similarities between the films. Obviously, overall there's more differences than parallels, but the idea of a darker take that depicts a former hero past his prime and having lost his way as he finds his path back to the light, is prevalent in both movies. The difference is that Logan garnered praise for its edgier approach, while Batman v Superman was vilified.
We Got This Covered put together a mashup trailer called Wayne, using footage from Batman v Superman formatted like Logan's second trailer, just in time for the one-year anniversary of the release of BvS.
It starts with Jeremy Iron's voiceover of Alfred's famous BvS line detailing Bruce's descent: "the fever, the rage, the feeling of powerlessness that turns good men... cruel." While some viewers weren't very receptive to that take on the character when the movie initially released, recycling these themes into the style of the Logan trailer may package it in a way people appreciate more in a new context. Although, it's hard for anything to not look good when backed with Kaleo's 'Way Down We Go'.
The big difference fans will notice is the use of Patrick Stewart's lines from Logan "you should take a moment... feel it. You still have time". Anyone that's seen Logan knows that scene was an integral emotional turning point, but in this context, the lines appear to be intended to be attributed to Alfred, possibly a continuation of the earlier Jeremy Irons monologue. Maybe Batman v Superman's detractors were looking for a similarly poignant emotional turning point to drive home Bruce's story in Batman v Superman, especially if it could have been used as a primer to the infamous "Martha moment".
Either way, while the conversation surrounding Batman v Superman isn't likely to change anytime soon, it will be interesting to see how people's approach to the much derided DC film might change as it's re-evaluated in a post-Logan world.
Source: We Got This Covered