War for the Planet of the Apes just released two new TV spots to hype up its glowing reviews and epic battle scenes. Matt Reeves' newest installment of the rebooted franchise, the follow-up to Dawn of the Planet of the Apes, has drawn mostly positive reviews, currently sitting at a strong 94 percent on Rotten Tomatoesy. Many critical reactions praise the scale of the battles between humans, led by Woody Harrelson's Colonel, and the apes, once again led by Andy Serkis as Caesar.
Caesar's phrase "Apes, together, strong!" has been a repeated war cry throughout the promotion of War for the Planet of the Apes and is sure to be the film's mantra; they will certainly need to be strong together to have a chance at surviving against the human army. Two new TV spots combine the movie's strong reviews with its powerful action scenes to create the ultimate hype videos ahead of its July 14 release.
Twentieth Century Fox recently released the new TV spots through its official YouTube channel, the first of which you can watch above. Released on Friday, the first spot teases the movie's battle scenes with a gathering army of apes, led by Caesar's familiar "Apes, together, strong!" The clip ends with Caesar telling someone to "Prepare for war". It also flashes samples of review quotes, which laud War for the Planet of the Apes as "epic & ambitious", "the perfect conclusion", and "the best movie of the summer", among other superlatives. The second TV spot, released on Saturday, can be seen below:
As you can see in the clip, Caesar has given up all hope of a truce between apes and humans, proclaiming "No mercy ... no peace." Harrelson, determined to exterminate Caesar and his army, declares, "If we lose, it will be a planet of apes." Set to Nothing More's song "Go to War", the spot teases more of the movie's epic action sequences and the ultimate man vs. apes battle that will decide the fate of the planet.
It's been quite an epic journey for Caesar, which will culminate in War's final showdown. The sequel's mostly enthusiastic critical response should only help it ride a fresh wave of success. Indeed, by most accounts, Reeves and Serkis have collaborated on a satisfying end to what's been a brilliant new trilogy.
At this point, the only possible concern with War is its box office performance. It's projected to open lower than Dawn of the Planet of the Apes and faces stiff competition in Spider-Man: Homecoming's second weekend, along with sustained successes like Wonder Woman and Despicable Me 3 and surprise hits like Baby Driver. The box office timing may not turn out to be the best, but as a movie, War for the Planet of the Apes looks as promising as any to be released this summer.
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