The final trailer for Matt Reeves' War for the Planet of the Apes will reportedly be coming soon. In an era of reboots to Hollywood franchises of old, the recent one for Planet of the Apes may be the shining example. Rupert Wyatt kicked things off with Rise of the Planet of the Apes in 2011, but Reeves came in for Dawn of the Planet of the Apes a few years later. It was his vision on the second movie that saw the franchise go from good to great, and has made his sequel one of the most anticipated films of the year.
War has already started its marketing campaign and has debuted a couple of great trailers so far. However, there is still a few months before the official release, and it appears Fox is planning one final trailer to come out in the next few days.
Trailer Track is reporting that the third and likely final trailer for War for the Planet of the Apes has been classified/rated. It will have a 2 minute and 24 second running time, which has become a regular length trailer for movies of this size. The expectation now is for Fox to launch the new trailer in the next week or so, so it can be attached to Alien: Covenant in theaters on May 19th.
If this is the final trailer as theorized, it should mark the final big piece of marketing that comes out for the film with still two months before the release. Surely there will be other types of marketing to drop - stills, posters, TV spots, etc. - but it is unlikely that any of these will pack a similar punch as the trailers. What this ultimately means is those who are already onboard for the end of the trilogy can do so without seeing a majority of the film through its marketing.
That said, this is a non-typical strategy for major blockbusters as a final trailer normally comes closer to a month before its release. Why Fox could be making this change is unclear, but even with this schedule, it will give them the chance to have this final trailer attached to all the remaining summer blockbusters like Wonder Woman, Pirates of the Caribbean: Dead Men Tell No Tales, Spider-Man: Homecoming, Transformers: The Last Knight, and more. Plus, as long as this trailer leaves a similarly lasting impression like the ones from before, it should not be easily forgotten. Now we just have to hope it comes sooner rather than later.
Source: Trailer Track