Bloodshot producer Dinesh Shamdasani is hinting that the trailer for the Vin Diesel-led comic book movie will arrive in theaters with Terminator: Dark Fate. The upcoming film is based on the Valiant superhero comic book series of the same name, which was created by Kevin VanHook, Bob Layton, and Don Perlin, and launched back in the early 1990s.
Diesel stars in Bloodshot as Ray Garrison, a former marine who's resurrected with nanotechnology after he and his wife are murdered. Talulah Riley (Westworld) is costarring as Ray's wife, Gina DeCarlo, in the film alongside Guy Pearce (Prometheus) as Dr. Emil Harting, the scientist who creates the technology that revives Ray and transforms him into Bloodshot. Production took place last year in locations like South Africa, the Czech Republic, and Hungary, with visual effects supervisor Dave Wilson making his debut as director. Back in September, Wilson said the Bloodshot trailer should arrive online sometime this month.
In a more recent interview with Wilson and Shamdasani, the latter told Screen Geek the Bloodshot trailer will arrive “Very, very soon. I would definitely buy a ticket to Terminator: Dark Fate”. Screen Rant has reached out to their reps for additional clarification, but it sounds like the trailer will either arrive with Dark Fate or earlier in theaters.
While it's possible that Sony will release the Bloodshot trailer next week with Zombieland: Double Tap, launching it with Dark Fate would make more sense. The movie, which acts as a direct sequel to Terminator 2: Judgement Day, is targeting the same demographic as Diesel's comic book adaptation and even has a few plot elements in common. Specifically, Dark Fate costars Mackenzie Davis as Grace, a soldier-assassin from the future who - much like Bloodshot - has been enhanced with biotechnology and possesses superhuman abilities. Not to mention, Dark Fate is projected for a stronger box office opening than the Zombieland sequel (if one that's soft for a franchise film with its production and marketing budgets).
Sony is hoping to jump-start a whole series of films beginning with Bloodshot, so it makes sense for them to release the trailer in time for it to play with not only Dark Fate, but also the other big tentpoles arriving throughout November and December. Neither the Bloodshot character nor Valiant are as well-known as the more famous superheroes and publishers of the comic book industry (namely, Marvel and DC), which is all the more reason for Sony to be strategic about how and when it kicks off the movie's marketing campaign. Fortunately, it sounds like Bloodshot fans won't have to wait much longer to get their first official look at Diesel in the titular role.
Source: Screen Geek
- Bloodshot (2020) release date: Feb 21, 2020