Why Venom Wasn’t In The Venom Trailer

Is Venom Aiming to Be A Prestige Superhero Movie?

Over the last decade, an unprecedented number of superhero movies have been released by Hollywood, prompting many discussions about when superhero fatigue will set in. Though we haven't yet reached the point of moviegoers feeling too fatigued by superhero films, that's largely because studios have become more experimental in their approaches to movies about super-powered individuals. Most notably, Twentieth Century Fox has ventured into R-rated superhero movies with Deadpool in 2016, and Logan in 2017. Both were critical and financial successes, and likely paved the way for Sony's R-rated Venom movie.

Though we don't yet know for sure whether Venom will be rated R, rumors indicate that's what the studio was aiming for with the project. And while Deadpool is undoubtedly a superhero movie - albeit with an atypical hero in the Wade Wilson character - Logan was so well received by critics and casual moviegoers because it bucked many superhero movie conventions. It's a prestige superhero movie of sorts (and has an Oscar nomination to boot). Now, with Sony's Venom teaser trailer not revealing the titular symbiote and largely steering clear of any super-powered action, it seems to indicate the film is aiming for the same grounded drama approach to a superhero character.

Related: How Venom Could Set Up Sony’s Spider-Villain Universe

Whether that's actually the Venom movie Hardy, director Ruben Fleischer and screenwriters Jeff Pinkner and Scott Rosenberg have put together remains to be seen. We know that Venom draws inspiration from classic body horror filmmakers John Carpenter and David Cronenberg, so the movie will undoubtedly be different to typical Marvel Studios fare - and may have more in common with Fox's upcoming horror-tinged release, The New Mutants.

Regardless of what the movie's trying to be, there's still no avoiding that the most important aspect of a Venom movie is Venom. Fans of the character are eagerly awaiting what the character will look like when brought to life by Hardy in this film, and no matter if the movie is a prestige superhero flick, a horror take on a comic book character, or something else, that first look will be key to many moviegoers' excitement for the film. With that said, this first Venom movie trailer isn't necessarily about appeasing or hyping up fans who are already interested in the movie.

Did the Venom Teaser Trailer NEED to Show Venom?

While fans who knew about the Venom movie undoubtedly expected to see the eponymous symbiote shown in the film's first trailer, this teaser arrives - as already established - a little under eight months ahead of the project hitting theaters. That means Sony has plenty of time for a full-blown marketing blitz - including plenty of scenes and sequences focused on Venom - once we're closer to the release date. This far out, it's much more likely that Sony is aiming to build awareness of the movie rather than get those already invested in Venom even more excited.

If this teaser trailer was released so it could be attached to Black Panther, Sony is likely trying to make sure general audiences know that Venom is on the way. This first footage doesn't necessarily need to reveal Venom, it just needs to make sure moviegoers currently unaware know he is coming eventually. This is important for all films, but especially Venom; Sony has a bit of an uphill battle when it comes to building interest for its first Spider-Man offshoot film in light of all the MCU-related confusion, and so marking it out early hopefully gets ahead of that in the mainstream.

Related: Every Marvel Movie Coming in 2018

All this ignores that Sony offering our first look at Venom so ahead of time runs the risk of revealing too much too soon. A teaser trailer is just that, a tease of what's to come in a full-length trailer. While some fans may be disappointed by the lack of Venom in the first trailer, there are eight months until the movie hits theaters. Sony has plenty of time to perfect the CGI look of the symbiote and reveal it when the time is right.

Next: 2018’s Spider-Man Movies Are More Exciting Than The Avengers

Key Release Dates
  • Venom (2018) release date: Oct 05, 2018
  • Silver and Black release date: Feb 08, 2019
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