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  • Third-party data suggests The Umbrella Academy was a MASSIVE hit for Netflix... 1 / 9

    The Umbrella Academy TV Show Poster
  • With viewership even exceeding Stranger Things season 1 by 55 percent over the first 7 days... 2 / 9

  • And by a more moderate 16 percent over the first 30. 3 / 9

  • This may reflect the growing strength of the Netflix Originals brand. 4 / 9

    Netflix Vertical
  • Viewership for Stranger Things season 2 saw almost 5x as much traffic over season 1... 5 / 9

    Gaten Matarazzo as Dustin on Stranger Things
  • Possibly in part because of a smart Halloween release date. 6 / 9

    Finn Wolfhard in Stranger Things Vertical
  • It remains to be seen how Stranger Things season 3 will perform in July... 7 / 9

    Millie Bobby Brown as Eleven on Stranger Things
  • And whether The Umbrella Academy will remain just as much a hit as Stranger Things. 8 / 9

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