The Voice veterans Kelly Clarkson and Blake Shelton are among those lending their vocals to the eccentric residents of Uglyville in the first trailer and poster for STX's animated UglyDolls movie. A film adaptation of the popular Uglydoll toy line (which launched back in 2001), UglyDolls originally set up house at Despicable Me and Minions studio Illumination Entertainment. It later moved to STX and will serve as their first venture into the realm of big screen animation.
UglyDolls revolves around the residents of Uglyville, a town where the citizens eat a steady diet of cakes and cookies and generally celebrate themselves for who they are, regardless of the shape or size they come in. Eventually, however, the adventurous Moxy (Clarkson) sets out to explore the world beyond Uglyville with her friends, including Ox (Shelton) - Uglyville's unofficial mayor - and her sidekick Ugly Dog (Pitbull). Along the way, they stumble upon Perfection, a place where dolls are trained by their buff leader Lou (Nick Jonas) to become "perfect", in the hopes of being picked up by a child in the human world.
Rounding out the UglyDolls voice cast are names like Wanda Sykes, Gabriel Iglesias, Janelle Monáe, Emma Roberts, and Wang Leehom, with Kelly Asbury (Shrek 2, Smurfs: The Lost Village) directing. You can watch the UglyDolls trailer in the space below, followed by its newly-released poster.
The UglyDolls trailer features one of Clarkson's songs from the movie and quickly introduces most of the main characters, albeit without really getting in the story (beyond its broader strokes). Clearly, this one is aimed primarily at the juice box crowd, with its squeaky-clean music, brightly colorful characters, and somewhat generic (but still useful) life lessons about self-acceptance and the importance of celebrating individuality. It's also easy to see how UglyDolls might've fit as part of Illumination's children-friendly brand at one point, before it moved over to STX.
As far as the box office is concerned, UglyDolls may yet succeed as counter-programming for kids, when it hits theaters next May. The movie is currently set to open the week after Avengers 4 arrives and on the same day as WB's live-action Detective Pikachu film - but, again, it's more squarely targeting little children than either of those tentpoles, so there shouldn't be too much audience overlap. Clearly, STX is hoping that UglyDolls connects with its main demographic and maybe even gives them a new franchise, a la like the animated Trolls musical did for Fox, back in 2016.
UglyDolls opens in U.S theaters on May 10, 2019.
Source: STX Entertainment