Twitch Prime announced today that it would be partnering with the popular anime streaming service Crunchyroll to offer its first non-gaming loot, as a Twitch Prime subscription now rewards subscribers with a Crunchyroll Premium account for free for a limited time. Twitch Prime has been a successful implementation and off-shoot of the Amazon Prime subscription service, offering video game fans plenty of incentives to sign up, including exclusive access to content, free games, and more.
Twitch Prime is a platform with a lot of room for growth, especially with Google Stadia and other streaming services beginning to crop up in the video game industry. Given the huge following Twitch has already accrued, the company has begun to spread its influence across other sectors, with the relatively recent resurgence of IRL (In Real Life) streams, marathon broadcasts of popular shows, and new streamer support creating a stronger foundation for more ambitious business decisions later. Adding Crunchyroll to the list of supported offerings in a Twitch Prime subscription marks the first step in branching out beyond just video games, and it could be a sign of more to come for the service as time goes on.
Twitch Prime announced the partnership earlier today, and for the first time, non-gaming loot is being offered to subscribers in the form of a temporary, free Crunchyroll Premium account. The offer lasts 30 days after a subscriber claims it, and the Crunchyroll Premium membership comes with faster access to currently broadcasted anime, no advertisements during playback, and a litany of other features. Eric Berman, head of partnerships for Crunchyroll, had this to say on the new partnership:
"While we constantly focus on delighting Crunchyroll fans, we also feel it's our responsibility to continue to proliferate the popularity of anime to new audiences. We pride ourselves on working with like-minded, fan-focused partners and are exicted to offer all Twitch Prime members a free pass to Crunchroll right in time for the huge spring anime season."
Berman's sentiment towards the end of his statement is spot-on: it's a big season for anime, with a number of high-profile shows approaching their air date. Beyond just that, it's been an incredibly strong 2019 for anime in general, with shows like JoJo's Bizarre Adventure: Golden Wind and The Promised Neverland making up a compelling selection. Anime has continued to become a bigger influence on western culture, and with a burgeoning market of people interested in the genre's content, Twitch Prime and Crunchyroll's partnership appears poised to capitalize on the sudden demand.
Naturally, a 30-day membership to a premium service isn't going to convince many people to pick up Twitch Prime on its own, but it's yet another offer from a subscription service that is filled-to-the-brim with content waiting to be explored. In terms of value, Twitch Prime continues to ramp up its own while not increasing the price with which people need to pay to access it, and both the streaming subscription service and Crunchyroll stand to benefit immensely from the new partnership, the first of what could be many non-gaming loot items in Twitch Prime's future.