Despite the DMCA nightmare that streamers are facing, Twitch has decided to promote the Golden Kappa rather than address the actual issue at hand, which has resulted in a community outrage. Twitch hasn't had the greatest track record this year with its insensitive promotions, poor decision making, and oversight of certain creator conduct, and the Golden Kappa promo can be added to the growing list of Twitch failures.

Due to a recent influx of DMCA complaints, Twitch has begun forcing streamers to delete years worth of content to avoid their channels being taken down. The complaints focus on music released from 2017 - 2019, and Twitch decided to delete streamers' content without warning in an attempt to resolve the issue. After the content had been deleted, Twitch began to send emails to streamers alerting them that they had violated Twitch's music guidelines, to avoid further repercussions streamers would need to remove all content from their channel that contains licensed music. Since this DMCA bloodbath ensued, Twitch has shed little light on the situation.

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The Twitch community has become increasingly frustrated with Twitch's actions, especially surrounding the DMCA issue, and a promotional tweet from the official Twitch account has sent streamers and viewers over the edge. Twitch posted a video promoting the Golden Kappa emote which is slated to appear on November 14. However, the promotion wasn't as well-received as Twitch was hoping. The comments and quoted retweets are filled with outraged community members expressing their disappointment with Twitch's priorities. Many of whom are accusing Twitch of using the Golden Kappa promo as a way to direct attention away from the DMCA issues.

Twitch's main Twitter account has yet to address the DMCA issues that streamers are facing, and the issue at hand may never be addressed. Similar to YouTube's guidelines, streamers are being forced to cut licensed content from their streams and that's that. However, it would be respectful of Twitch to give concrete guidelines and examples of DMCA offenses. Instead, Twitch continues to promote shenanigans like the Golden Kappa.

Let's be honest, poor choices like this aren't out of the norm for Twitch, but the streaming platform has become too big to fail. Much like YouTube, the choices that the platform owners make may not be the most popular, but there aren't viable alternative platforms for creators or viewers to move to. This DMCA issue is a mess, and it's sad when a streamer has to delete years of memories to avoid being deplatformed, and Twitch needs to handle situations like these better in the future.

Next: Dr Disrespect Hints That He May Know The Reason For His Twitch Ban

Source: Twitch