In little less than a month, HBO’s hit vampire series True Blood returns with season 4. To build anticipation for the premier, the network has released three teaser posters and plans to give HBO GO users a first look at what’s in store for Sookie, Bill and all the other residents (supernatural and otherwise) of Bon Temps, LA.
Starting Sunday, May 29, HBO subscribers can view the first three minutes of True Blood season 4 on their home computer, iPad, iPhone or Android phone via the network’s HBO GO application. Eager viewers can get even more of the episode entitled ‘She’s Not There,’ as the network plans to release additional footage on June 5 and 12 – leading up to the season premier two weeks later.
However, the marketing campaign doesn’t stop there. HBO has also released three new teaser posters for the summertime vamp-fest, each emblazoned with the rather telling tag line, ‘Show Your True Colors.’
Tinted in varying degrees of red, black, and white, the images appear to hint that season 4 will see separate factions and loyalties emerge - as various characters vie for his or her place amongst the residents in Bon Temps and beyond.
To start, the red poster shows Sookie (Anna Paquin), Bill (Stephen Moyer), and a rather captivated Eric (Alexander Skarsgard), and Alcide (Joe Manganiello).
The black poster features a very lucky, or very doomed, Jason (Ryan Kwanten) along with Pam (Kristen Bauer van Straten) and Jessica (Deborah Ann Woll).
Finally, the white poster gives us the strangely serene look at Merlotte’s crew with Lafayette (Nelsan Ellis), Tara (Rutina Wesley), and Sam (Sam Trammell).
Certainly there is weighted-meaning in these posters -- which will likely be revealed as the season progresses. As seen in the recently released trailer, the vampires are attempting to mend fences with their own PR campaign - after the on-screen murder of a news anchor by Russell Edginton (Dennis O’Hare) did little to earn vampire sympathy (let alone trust) from a weary public. While that appears to be the larger story, the more subtle aspects of the season are likely being hinted at in each of the color-coded images.
After a lackluster beginning, HBO has recently begun pushing their mobile application with renewed vigor. For instance, the network gave fans of Game of Thrones a chance to watch episode 7 immediately after episode 6 aired. While the treat will undoubtedly leave many with nothing to do this upcoming Sunday, it likely endeared some fans to the application - and was a good indication of how HBO GO will be utilized in the future.
Targeting True Blood fans with an early glimpse of the show is a no-brainer for the network.
True Blood season 4 begins June 26 on HBO.
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