If Disney is good at one thing besides moviemaking, it’s merchandising, and Tron Legacy is certainly no exception. In anticipation of the long-awaited sequel, which hits theaters on December 17th, Disney’s Consumer Products division released a slew of information about the many Tron Legacy-branded products headed to stores this fall as well as new images of all the cool gadgets and toys.
Check out our gallery of the Tron Legacy swag and an excerpt from Disney’s press release below.
Disney Consumer Products (DCP) today unveiled a first look at its unprecedented fall line-up of TRON: Legacy inspired electronics and toys (#TronMerch), including the first-ever action figures to feature impulse light projection technology. Also unveiled were high-end lifestyle headphones and advanced computer peripherals for gaming enthusiasts, illuminated iPod® docks, high-quality ear buds and iPhone® cases; and break-through zero-gravity vehicles that travel up and down walls. Walt Disney Picture’s TRON: Legacy, starring Academy® Award winning actor Jeff Bridges, Garrett Hedlund and Olivia Wilde, will take audiences on a thrilling action-packed adventure in a unique virtual world when it hits theaters Dec. 17, 2010 in Disney Digital 3D™ and IMAX® 3D.
Featuring dark finishes, neon lighting and a cyber aesthetic, DCP’s new TRON: Legacy line will immerse kids and adults alike into the amazing, illuminated cyber world of TRON. Developed in collaboration with leading industry innovators including Spinmaster, Monster, Performance Designed Products (PDP) and Razer, TRON products will be available at retail beginning this October and will be showcased at the San Diego Comic Con International Convention next month giving fans an exclusive first look.
“TRON: Legacy is a cutting-edge film with a unique futuristic feel, and we wanted to create products with new technology and high-end design that live up to what you will see on screen,” said Chris Heatherly, VP of toys and electronics, Disney Consumer Products. “This is not a typical movie line. We’re working exclusively with trailblazers who normally do not do movie merchandise, but they believed so passionately in TRON that they jumped at the chance to help us make great products.”
Although I’m a nerd, I’m too frugal to be a collector. Still, I have to say that some of those toys look pretty cool, especially the light cycle and some of the other vehicles. I wouldn’t mind picking up the Tron Legacy computer keyboard either.
The action figures on the other hand leave something to be desired. The press release says they are the first action figures to ever use “impulse projection technology, which brings the characters to life by projecting digitized, illuminated and moving faces onto the helmet just as in the film.” It’s a cool idea, but do you really want Garret Hedlund’s brooding face staring at you from your shelf?
Also, I can’t see the Tron Legacy pen set and the Tron Legacy wall calendar becoming big sellers. You have to admire Disney for covering all the bases though. There is one thing missing. Where’s the Tron Legacy toilet paper? (Bonus points to the commenter who gets that reference.) In all seriousness though, the futuristic look of Tron is what made the original film so awesome, and it’s great to see that spirit carried over into the merchandise for Tron Legacy.
There’s a reason that Tron Legacy was named one of Screen Rant’s 20 Most Anticipated Movies of 2010, and I have a feeling that it’s going to be amazing to see the movie in full IMAX glory. For more information about each of these items, check out the full press release at the Disney Consumer Products website. To get caught up on Tron Legacy, check out our very own Tron Legacy extended trailer for the film.
Tron Legacy comes out December 17th, 2010.
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