Following the release of the first full-length trailer for the upcoming animated movie Trolls from DreamWorks Animation, it would appear as though anyone who grew up with the titular plastic dolls of the 1960s are in for a very special treat. Originally created in 1959 by Danish woodcutter Thomas Dam, the Troll toys became a fad for the first time in the early '60s, followed by brief periods of resurgent popularity throughout the '70s and '90s.
Over the years, the Troll dolls have seen their fair share of cross-marketization, in the form both video game adaptations and a short-lived television series. In 2003, original toy creator Thomas Dam renewed the U.S. copyrights, and the commercial brand was reestablished as Trollz in 2005 on TV. Unfortunately, the new look for the classic series of plastic dolls failed to stick among consumers in the mid-2000s. DreamWorks Animation acquired the rights to make the new Trolls movie back in 2010, and the latest trailer for the film version has just been released online.
The footage in the new trailer featured above promises a thrilling and emotionally-moving animated musical in Trolls that aims to move even the most stodgy potential moviegoer. Starring Justin Timberlake (Inside Llewyn Davis) as the curmudgeonly guarded Branch and Anna Kendrick (Pitch Perfect 2) as the joyfully optimistic Poppy, the latest movie from the creators of Shrek is looking to reestablished the classic toy line for a whole new generation of consumers and moviegoers.
It would appear as though Trolls will serve not only as an all new animated movie from DreamWorks Animation, but also as the potential launchpad for a new DreamWorks animated film franchise too. If everything continues to come together according to plan behind the scenes, DreamWorks could be looking at the very beginning of a fairly lucrative movie series, with a subsidiary line of toys and merchandising already built-in.
It remains to be seen how warmly general audiences and critics will greet Trolls when it arrives in theaters later this November, though by the looks of things the movie is all set to explore and examine the power of music and song to move even the most unhappy of those among us. Even if much of the footage released thus far does little in the way of presenting Trolls as being a particularly original film, here's to hoping that Timberlake and Kendrick will manage to sweep everyone off their feat by the power of their respective singing abilities.
Trolls will see theatrical release in the U.S. on November 4, 2016.
Source: DreamWorks Animation