A sure-shot formula for going viral on social media is either kickstarting a new trend or piggybacking on a fresh one, and for Snapchat users, it just got a lot easier with a new feature called Snapchat Trends. Snapchat, like most social media platforms, keeps a vigilant eye on analytics for both regular users as well as marketers, regularly publishing detailed reports such as Halloween marketing guides for content and product planning, back-to-school resource center, and a lot more. Such is the app’s appeal — and actual influence — that even the White House used it to provide vaccine information through Snapchat Lenses.
But just like its archrival Instagram, developing Snapchat's e-commerce potential and fostering a creator economy has become a priority for the company. These two rivals often take a little too much inspiration from each other when it comes to the development of new features, with the latest one being an Instagram Remix-like feature on Snapchat, which itself was aped from TikTok. However, the business side of things operates independently with marketers and influencers in mind. Both the companies have a functional ‘For Business’ resource, and a core component of that repository is keeping advertisers and influencers updated with tips, features, and of course, trends to boost their growth.
The latest addition to that business and influencer-centric arsenal is Snapchat Trends. It serves as a dashboard for topics that generated a buzz over the course of the previous seven days. The dashboard will show a total of nine trends that appear in the form of cards ranked in the order of their current popularity, alongside a graph that shows how user interest spiked over the week. The Snapchat Trends dashboard may appear rather empty at first, but there is more to it. Plus, the potential for influencers and marketers here is massive, in addition to its huge audience dominated by teenage users.
A Potent Tool For Marketers And Influencers Alike
For creators, it is of utmost importance to keep an eye on the latest trends and accordingly plan their own content around whatever is hot. This is where Snapchat Trends can be of immense help by not only offering an overview of what’s trending but also providing an outlook of how the conversation is evolving. Tapping on a trends card opens a page where users can see a detailed graph on how a topic exploded in popularity and its current engagement status. Additionally, users can see some of the most popular Snaps covering a topic that is now a part of Spotlight to boost content discovery.
When it comes to marketers and advertisers, Snapchat Trends can prove to be a great tool for shaping marketing strategy and boosting product visibility. Brands can assess the latest organic consumer behavior to understand whether it’s the right time to launch a campaign or tweak their existing marketing approach. Publishing contextually relevant marketing material is an effective way to start a conversation and boost user engagement, which is a top priority when it comes to social media marketing. Snapchat Trends will help brands understand consumer sentiment and also create user profile databases based on social media activity to know their target audience for a more focused ad campaign. A few notable examples of such a strategy are creating custom Snapchat stickers or launching lenses to spotlight an upcoming product or campaign.
Source: Snapchat