New York Toy Fair 2018 begins this weekend (we'll be there!) with previews and announcements already flooding online in advance of the annual event, full of reveals for collectors and fans of movie merchandise. And helping lead the charge is Hasbro who will have a wide range of new Transformers toys to debut including a Mighty Muggs line!

Screen Rant is exclusively announcing that the Transformers brand will join the pop culture series of toys with figures from Star Wars and Marvel and you can get your first look below. Hasbro relaunched their Mighty Muggs line in January 2018 with by announcing plans for over 50 figures from Star Wars and Marvel, with each collectible figure including the new push-and-turn head feature that changes their facial expressions. And yes, this new feature applies to your favorite Cybertronians too!

Related: Hasbro Nabs Rights to All Power Rangers Toys

These new figures (which include fan favorites Optimus Prime, Megatron, Bumblebee, and Starscream) that will be presented over the weekend and we have your first official look at them below.

TRANSFORMERS MIGHTY MUGGS Figure Assortment

[vn_gallery name="Transformers Mighty Muggs" id="1186368"]

(Ages 6 years & up/Approx. Retail Price: $9.99/Available: Spring 2018)

Get ready to turn heads with TRANSFORMERS MIGHTY MUGGS Figures. Call it a moodswing, or call it a moodSPIN, these TRANSFORMERS MIGHTY MUGGS figures feature a push-and-turn mechanism that lets fans change the figure’s facial expression by pushing down on the head. With 3 different expressions and classic character designs, these figures will have fans doing a triple take. Characters include BUMBLEBEE, OPTIMUS PRIME, MEGATRON and more. Each sold separately. Available at most major retailers and on HasbroToyShop.com.

Stay tuned for many more reveals and announcements beginning tomorrow as we tour and explore Hasbro's other toy lines debuting this year. We also another big exclusive Transformers collectors going live tomorrow so stick around!

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Source: Hasbro