Although it may seem that many of this summer’s blockbusters release a good portion of the film before fans can see it in theaters - The Amazing Spider-Man 2 uploaded the first 20 minutes of the movie before hitting theaters and How to Train Your Dragon 2 has made the opening sequence available before it premieres in June. However, while there have been two trailers for next the installment in Michael Bay’s Transformers franchise, Transformers: Age of Extinction, Paramount Pictures has released notably less footage than some other major franchises this year.
With Age of Extinction about a month away from release, marketing for the film has been stepped up to include a viral video and website reminding us that Transformers are dangerous.
Titled “The Fall of Chicago,” the video (above) displays murderous Decepticons and the resulting destruction from the final battle in Transformers: Dark of the Moon. Spliced over mock news clips of the battle and photos of the decimated city of Chicago is a clear message: “Three years ago the Transformers attacked, it’s a day we can never forget.” The whole theme of the video is reinforcing the idea that Transformers are dangerous to humans, and that humanity must fight back in order to survive.
Along with the legacy of loss video on the Transformers Are Dangerous website, humans looking to learn more about the threat to our species can find newspaper clippings from major cities around the world including San Francisco, Barcelona, Tokyo and Sydney, as well as posters urging everyone to report alien activity and the well known public safety motto: if you see something, say something.
While the video largely reuses previously seen footage from that last Transformers film - meaning there were no new scenes or characters teased from Age of Extinction - these bits of fake news coverage, clips and posters all set the stage for Earth’s mentality toward the Autobots when the new film kicks off.
Specifically, Paramount’s viral campaign should offer insight into how humans have reacted to the battle in Chicago as well as why Optimus Prime has been disillusioned about the goodness in humans (though Mark Wahlberg will try to convince him otherwise) that we saw in the initial trailer for Age of Extinction.
Fans looking for new, unseen footage from the upcoming Transformers film may be disappointed by this video, but those whose interests are piqued by the propaganda-style view into this world may be more excited and less spoiled in the long run.
Transformers: Age of Extinction rolls out in theaters on June 27, 2014.
Source: Transformers Are Dangerous