3D is still all the rage in Hollywood, but the IMAX Corporation grossed some $546 million at the global box office in 2010, more than doubling its returns in 2009. Now four anticipated 2011 releases - Super 8, Transformers: Dark of the Moon, Mission: Impossible Ghost Protocol, and The Adventures of Tintin: The Secret of the Unicorn - are set to be shown in the large scale format as well.
Paramount Pictures signed a deal to release all four of these tentpole pics in IMAX theaters, beginning this summer with J.J. Abrams' mysterious sci-fi flick and ending in December with Steven Spielberg's mo-cap adaptation of the classic Tintin comic series.
In an official press release, Paramount Pictures Vice Chairman Rob Moore called attention to the higher consumer demand for IMAX and "the increased interest from our top filmmakers to have their movies offered in this format." That's actually not a far-fetched statement, either, as talents like Christopher Nolan have praised the "larger canvas" offered by the format - enough so that Nolan's Dark Knight Rises won't be in 3D, but could end up being shot entirely via IMAX cameras.
Mission: Impossible 4 director Brad Bird had already shot certain sequences for the globe-trotting spy thriller in the IMAX format prior to Paramount's new deal, while Michael Bay's Transformers 3 and Spielberg's Tintin were both shot in the 3D format and will be reconfigured for IMAX 3D as well.
The odd man out for now is Abrams' Super 8, which is set in the 1970s and revolves around a pack of kids that capture footage of an alien creature via 8 mm film. It's not yet clear if the movie will have a polished, professional look or a "found footage" aesthetic like the Abrams-produced Cloverfield. If the latter is the case, then Super 8 seems like less of a worthy candidate to be shown in IMAX - then again, Paramount did release Paranormal Activity 2 in IMAX, so... take that as you will.
Super 8 will hit regular and IMAX theaters first on June 10th, 2011. Transformers: Dark of the Moon will arrive later this summer in 2D, 3D, and IMAX 3D on July 1st.
Mission: Impossible Ghost Protocol is scheduled to reach regular and IMAX theaters on December 16th, 2011. The Adventures of Tintin: The Secret of the Unicorn will hit 2D, 3D, and IMAX 3D screens less than two weeks later on December 28th.
Source: Paramount Pictures/IMAX Corporation