The ingenious folks over at Pixar continue to build up anticipation for their new computer-animated sequel, Toy Story 3, with the release of a fake vintage commercial (circa 1983) for Lots-O'-Huggin'-Bear, one of the new toy characters that will appear in the film.
Lots-O'-Huggin'-Bear (voiced by Ned Beatty) is the head (toy) honcho at Sunnyside Day Care Center, the new home of Woody, Buzz, and the rest of Andy's old toys in Toy Story 3. Similarly, he himself has been a long-time beloved plaything for many a young child who's passed through the doors of the school.
Just check out this "classic" commercial for the cuddly toy bear and see for yourselves:
This new bit of advertising from Pixar is in the same vein as their recent "adult" Toy Story 3 commercials in that they both reference/parody real-life advertisements that older moviegoers are more than a bit familiar with - the VCR-related static here is an especially fun touch - while still offering some entertainment value for younger viewers as well.
Of course, anyone who's seen the second Toy Story 3 trailer knows that - despite their outwardly friendly appearance - the other toys of Sunnyside are less innocent than they appear at first glance. Will Lots-O'-Huggin'-Bear turn out to be a dastardly antagonist, a la Stinky Pete from Toy Story 2?
For a better look at Lots-O'-Huggin'-Bear and his fellow toys from Sunnyside, check out our guide to the new toys of Toy Story 3.
Meanwhile, the countdown continues as we wait for Toy Story 3 to arrive in regular and 3D theaters in the U.S. on June 18, 2010.