Marvel's latest reboot with Legacy has turned out to be a financial success, as Marvel Legacy #1 was the top selling comic of 2017. Taking cues from DC Rebirth in 2016, Marvel Legacy looked to bring back some of the classic heroes and storylines in its latest event. The supersized one-shot, with its increased price, which was written by Jason Aaron and had a team of artists, led by Esad Ribic, shot the top of the heap for comic book sales in 2017.
The company had a 36.36% dollar share and a 38.30% unit share for 2017. In addition to Marvel Legacy #1, the company had five of the top ten best selling comics of the year. This gave them quite a sizeable lead over rival DC Comics. DC did have five of the top ten best selling comics as well. However, their numbers were a little bit smaller than Marvel, having a 30.07% dollar share and 33.93% unit share. Although it should be mentioned that the titles of the best-selling issues are a bit shocking.
All this news is from Diamond Comic Distributors. Diamond is the world's largest distributor of comics, graphic novels, and pop-culture merchandise. According to Diamond's numbers, Marvel Legacy #1 led the charge for best selling comics. Marvel's Peter Parker: The Spectacular Spider-Man #1, Secret Empire #0, Secret Empire #1, and Phoenix Resurrection: The Return of Jean Grey #1 were also in the top ten.
On the DC side, Scott Snyder and Greg Capullo's Dark Night: Metal event is leading their sales figures. Dark Nights: Metal #1, Dark Nights: Metal #2, Dark Nights: Metal #3, and Dark Nights: Metal #4 are in the top ten, joined by Geoff Johns and Gary Frank's Doomsday Clock #2. Interestingly, the first issue of Doomsday Clock, which was released in the latter half of 2017, is not on the top ten list.
However, the numbers as a whole are surprising. It's not a shock that Marvel Legacy tops the sales charts, as the event was highly-anticipated and it does manage to function as a standalone story. Marvel Legacy #1 was also very well received, even if it is rather similar to DC Rebirth, which preceded it. For similar reasons, the first issue of the newest Spider-Man series and the umpteenth return of Jean Grey selling well is also expected. The latter especially proves that fans always want X-Men stories, even if Marvel hasn't been generous to the mutants in recent years.
The more unexpected figure is that the very controversial Secret Empire, written by Nick Spencer and a team of artists, did so well. Secret Empire, which saw a Hydra-aligned Captain America fight against most of the Marvel Universe, was heavily criticized by fans and critics. By the end, the whole affair seemed pointless - a feeling only enhanced by Marvel retconning or taking back several big twists after its conclusion.
In other comic book sales news, Marvel and DC both were crushed by Image Comics when it came to the selling of trades and graphic novels. Image dominated the top ten of trade sales, with eight books in the list. Brian K Vaughn's Saga and Paper Girls are the top contenders. Yet Volume 27 of Robert Kirkman's The Walking Dead also did very well, securing the third sport overall. DC did manage to squeak into the top ten with DC Rebirth's Batman Vol. 1: I Am Gotham, and so did Oni Press with Rick and Morty Volume 1.