Back in January 2011, director Gonzalo Lopez-Gallego's low-budget sci-fi/horror faux documentary, Apollo 18, managed to land a spot on our Most Anticipated Movies of 2011 list. That was due primarily to the film's ominous poster and the plot setup (ie. The Blair Witch Project on the moon meets a wicked sci-fi conspiracy thriller).
Things started to look less enticing following the premiere of a spoiler-heavy first trailer and multiple release date delays, with rumors circulating that Apollo 18 was being heavy re-edited, as a means of salvaging the (dismal) final product. Not so surprisingly, the actual movie turned out to be one of the worst of the year.
The moral of the story? A memorable poster and logline does not a great movie make (see: the next entry on our list, for further proof).