Tom Holland maintains his character as he suits up as the superhero at the Spider-Man: Homecoming world premiere. The actor who is the third and current iteration of the Marvel character is up to make his solo splash on the big screen alongside Marvel Cinematic Universe veteran Robert Downey Jr. reprising his role as Tony Stark/Iron Man.
There is a lot of anticipation for Homecoming given that it is the first time we will be treated to a Spider-Man who also exists in the MCU. The film follows Peter's life after Tony drops him off from his little "retreat" in Germany and struggles to settle back to being a street-level superhero. Thus far, early buzz for the film has been positive.
Stars, celebrities, and fans have all flocked together at the TCL Chinese Theatre in Los Angeles, California to celebrate the premiere of Homecoming. And it seems that Holland is so committed to his new gig as the web-slinging superhero that he arrived as Spidey for his grand entrance. As seen in the video above, instead of just simply walking in, an actor rode the hood of a car in all Spidey's superhero gear, capping it off with Peter Parker's academic decathlon jacket. Holding a selfie stick to video blog the whole thing, he greets his fans and went to do some selfies with them. Soon after, Spidey gets in the back of the car and Holland reemerges in a sleek black suit for the event.
Obviously, it was not Holland in the Spidey costume. But it was a great way to hype up the crowd just before he gets out of the car. The video blogging bit is also a great callback to Peter documenting his experience in Captain America: Civil War as seen in a couple of Homecoming trailers.
After a couple of missteps on the marketing process, Homecoming has recovered in terms of promotional activities. Earlier this week, a staged event was rolled out which sees the superhero on a coffee run, and featuring a special cameo by Stan Lee. The press rounds are also doing quite well with the cast and producers sitting for various media outlets to talk about the film and fate of Spider-Man in the MCU down the line.
Since the announcement that Sony and Marvel are teaming up to bring to life another version of Spider-Man to the big screen, fans may have wondered how this unprecedented partnership will play out. So far, their first full business venture seems to be doing pretty well as it tracks for a $100 million opening weekend -- a great start for a $175-million investment to make Spider-Man: Homecoming.
Source: Marvel Entertainment
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