Kevin Feige explains why Tom Holland leaked the official title for the Spider-Man: Homecoming sequel, Far From Home. Since joining the Marvel Cinematic Universe in 2016's Captain America: Civil War, Holland has proven to be one of the franchise's most enthusiastic participants. While it's great he's excited about portraying Peter Parker and being part of an industry-defining property, Holland's zeal can get him into a bit of trouble. Fans know he has a penchant for spoiling information about upcoming projects.
To their credit, Marvel has taken precautions in an attempt to prevent leaks from happening, like when Benedict Cumberbatch accompanied the youngster on the Avengers: Infinity War press tour. Still, it's impossible even for Marvel to keep a tight lid on everything. Holland recently surprised people when he revealed on social media the title for his upcoming Spider-Man followup is Far From Home. It seemed like another case of Holland spoiling something, but there might have been more to it than that.
Feige was interviewed by Birth.Movies.Death. to promote Ant-Man and the Wasp, and he was asked about the Far From Home reveal. The way the producer describes it, it might have been intentional:
There are certain logistics of the way these movies are made that meant that title would potentially be leaked in some way because it was going out into the world in various forms. So Mr. Holland took it upon himself to leak it for us.
Feige has a good point about Far From Home being out in the open. With principal photography now underway, there are set photos and videos hitting the internet, so it may only be a matter of time before something substantial is revealed. While we can't say for certain this leak was done on purpose, it very well could have been a savvy decision to get ahead of things. Admittedly, it's curious Marvel didn't just confirm the title at Ace Comic-Con if this was there intentional, but there's no denying Holland's post got people talking as it went viral. And since the actor never took down the Instagram video (where he proudly shows off a tablet displaying the script's cover page), it seems likely Feige and the higher-ups were in on it and approved of Holland's plan. Marvel is experimenting with creative ways to share routine announcements, like when they interacted with Robert Downey, Jr. on Twitter to say Infinity War's release date has moved up.
Of course, Marvel still needs to keep a close eye on the actors, since a few of them appear to have loose lips. Laurence Fishburne spoiled Ant-Man and the Wasp's big twist while on the red carpet for the premiere (which probably was not intentional), and Mark Ruffalo seemingly told everyone Infinity War's ending a year in advance. With the sheer number of people involved with the MCU and all their social media accounts, it'll be difficult to keep everyone in check, but instituting controlled leaks like Holland's may lead to some entertaining results. If anything, it's nice to see Marvel is embracing these channels and seeing how they can be beneficial, rather than icing everyone's profiles.
- Captain Marvel (2019) release date: Mar 08, 2019
- The Avengers 4 / Avengers: Endgame (2019) release date: Apr 26, 2019
- Spider-Man: Far From Home (2019) release date: Jul 02, 2019