Paramount and Michael Bay's Transformers movie franchise continues to make big bank, with the latest installment, Age of Extinction, currently enjoying a reign atop the worldwide box office. The studio is hoping for similar success with the upcoming Bay-produced Teenage Mutant Ninja Turtles live-action film reboot, which arrives in a month; a couple weeks before then, however, Paramount is going to unleash a new Hercules movie (starring Dwayne Johnson), in order to keep the cash flowing as Summer 2014 continues on.
TMNT, as illustrated by the above "Family" TV spot, is a flashy contemporary take on the property generated in the 1980s - one directed by Jonathan Liebesman (Wrath of the Titans), but with the stylized action and PG-13 humor that've become strongly associated with Bay's Transformers movies. (It doesn't help that Megan Fox has been featured in the relaunch (read: first) installments for the rejuvenated properties.)
Between Bay's involvement, tweaked designs for characters such as The Shredder, and ongoing rumors about significant alternations to the Turtles' mythos, it's been a bumpy ride for longtime TMNT fans so far. Post-millennials, by comparison, are likely not so perturbed by such issues as the motion-capture Turtles' appearances, since these characters have always been CGI creations for younger people weaned on either the 2007 TMNT movie and/or Nickelodeon's current TV show iteration of the Turtles' universe.
In short: between the (morbid? Optimistic?) curiosity of older TMNT fans and purer excitement amongst younger moviegoers, there's good reason to think that enough people will turn out to see the movie reboot to prevent it from becoming a financial bomb. Whether it will be successful enough to re-invigorate the general public's interest in seeing the franchise live for yet another day, remains to be seen.
The latest Hercules TV spot, like the theatrical previews released before it, lays on the mythological spectacle and hammy dialogue pretty thick. Brett Ratner's film doesn't have a high bar to clear, following after Renny Harlin's The Legend of Hercules from earlier this year; at the same time, though, the marketing for Ratner's movie has ultimately not left that strong of an impression, outside of suggesting that this film will be a Clash of the Titans-esque pop action take on ancient mythology, starring Dwayne Johnson as an older Herc. Not exactly an "event", in other words.
... Then again, it doesn't necessarily have to be. The combination of Johnson's star wattage and lack of heavy competition in the weeks before Guardians of the Galaxy and TMNT hit theaters, means that it shouldn't be too difficult for Ratner's Hercules movie to carve out a decent-sized piece of box office pie for itself. All things considered, the next month isn't looking too shabby for Paramount business-wise, as far as its release slate is concerned.
Hercules opens in U.S. theaters on July 25th, 2014, followed by Teenage Mutant Ninja Turtles a few weeks later on August 8th.
Source: Paramount Pictures
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