Are you looking forward to Tim Burton's upcoming adaptation of Alice in Wonderland? Well, here's a reason to get even more excited about it: Walt Disney Studios Motion Pictures and IMAX Corporation has announced that the film will be getting an IMAX 3D release!
Alice in Wonderland will be released simultaneously on regular screens and on the most up-to-date IMAX 3D screens. In the case of the latter, the film will be "digitally re-mastered into the unparalleled image and sound quality of the IMAX Experience with IMAX DMR (Digital Re-Mastering) technology."
Mark Zoradi, president of Walt Disney Studios Motion Picture Group, commented on the move to show Alice in Wonderland in 3D IMAX:
"If ever there was a film that cried out to be presented in Disney Digital 3D(TM) and the premium IMAX 3D format, Tim Burton's fantastic interpretation of 'Alice in Wonderland' is that film. This is going to be an eye-popping cinematic experience as Tim takes moviegoers down the rabbit hole and into the dimensional world filled with incredible characters, sly humor, and wild adventures. Disney's partnership with IMAX is taking shape with two amazing films already on the schedule. We look forward to working with them in bringing exciting new experiences and quality entertainment to IMAX screens around the world."
IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler added:
"We think that Disney's new 'Alice in Wonderland' is exactly the type of 3D story telling that will resonate with IMAX audiences. We believe our worldwide commercial theater network will be approximately 50 percent larger by the time this film is released, giving more and more people a chance to experience the magic of Disney in IMAX."
And Greg Foster, chairman and president of IMAX Filmed Entertainment, finished with:
"'Alice in Wonderland' is a fantastic addition to our 2010 film slate. Combining a beloved Disney classic re-designed through the imagination of Tim Burton's creative vision with these incredibly outrageous characters and world class actors certainly makes for an event-status film, and we're pleased to add another level of excitement to this highly-anticipated movie."
We got our first look at Burton's Alice in Wonderland last month, and it only fueled the high anticipation for it. I don't think there's any doubt whatsoever that Burton is a good choice to bring this classic tale to cinematic life, and judging by the images we've seen, he's at least on the right path.
Johnny Depp as The Mad Hatter in Alice in Wonderland
Alice in Wonderland will reunite Burton with Johnny Depp (who's playing The Mad Hatter - again, perfect match) for the seventh time. The two have come a long way since their first team-up on Edward Scissorhands back in 1990 (man, almost 20 years already!), and even though it almost seems inevitable that they will work together, I say don't fix it if it ain't broken!
The rest of the cast includes Alan Rickman as The Caterpillar; Helena Bonham Carter (aka, "Mrs. Burton") as The Red Queen; Anne Hathaway as The White Queen; Stephen Fry as The Cheshire Cat; Crispin Glover as The Knave of Hearts; Michael Sheen as The White Rabbit, and newcomer Mia Wasikowski as Alice.
As far as the IMAX 3D thing goes, I think it's a very fitting choice for this film. I make it no secret that I tend to think the 3D trend is just a gimmick, one which will oversaturate the industry in the next few years until people eventually get tired of it. However, in the case of Alice in Wonderland, I think that the technology will be a great tool to get the best experience possible from the film.
While I'm not as much of a Burton fan as a lot of people are (I really like most of his work, but I don't think that everything he does is the greatest thing ever), I'm still very much anticipating this flick. There isn't anything we've heard about it that says it will be anything less than great; hopefully the forthcoming trailer will continue to inspire that same confidence.
(And don't worry, Screen Rant will have that trailer for you as soon as it drops!)
What do you make about Alice in Wonderland being shown in IMAX 3D? Do you think the technology serves the movie well in this case?
Alice in Wonderland is set to be released on March 5th, 2010 in the US and on April 2nd, 2010 in the UK.