My most anticipated Marvel Studios movie Thor is making the move to be the opening hit of the blockbuster summer season of 2011. As we reported last month and confirmed this morning, there are issues behind the scenes with Spider-Man 4 involving a dispute between Sony and director Sam Raimi about what villains the story should feature.
It seems almost a sure thing now that Spider-Man 4 will be delayed but to what extent the seriousness of the issues at Sony for that production, we have yet to find out.
An old Screen Rant writer and friend of ours Jamie Williams pointed me to the info at BoxOfficeMojo which lists release date changes for upcoming flicks. It shows that Thor has moved from its May 20th slot to Spider-Man's May 5th slot. Both productions of course involve Marvel so this wasn't done by accident and they wanted to make sure they owned that key date for summer, 2011.
Also getting a release date and taking up Thor's previous slot is Pirates of the Caribbean: On Stranger Tides which will now debut May 20, 2011.
We can reasonably assume that Spider-Man 4 will be pushed back or worse, halted if the problems are as serious as some say. With all of this going on and the disappointment of Spider-Man 3, it's hard to get excited about the next Spider-Man movie. Maybe they'll take the franchise in a different direction in the end as several of our readers wish for as pointed out in our previous Spider-Man 4 discussions.
Scheduling is essential to marketing and making sure you not only hit your audience but the biggest portions of your demographics, especially in the summer when the major titles hit the silver screens. I'm happy Thor is going to be starting off Summer 2011 but I'm worried about what will happen to Spider-Man 4.
What do you think?
Officially, Thor and Spider-Man 4 are scheduled for May 5, 2011 releases and Pirates of the Caribbean 4 is scheduled for May 20. Production on Thor begins this month. 2011 is shaping up to be an epic year for movies.
Header Created with use of Spider-Man art by timlori
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