Mark Ruffalo has opened up about his accidental live-streaming of Thor: Ragnarok and explains the reason why it went on so long. The God of Thunder’s name may be in the title, but Thor: Ragnarok is very much a Hulk-centric film as well. The movie will kick off a three-film arc for Bruce Banner and the other guy, which will play out over the next two Avengers movies. Thor 3 will also begin the separation of Banner and Hulk‘s identities, giving Ruffalo a lot more to work with in the future. However, while Hulk is growing smarter, Ruffalo is still learning.
Last month, the infamous Marvel Studios secrecy apparatus was thrown for a loop when Ruffalo used Instagram Live to broadcast the audio of the first 10 minutes of Thor: Ragnarok. The mistake was soon caught and remedied, and Ruffalo offered his humorous apology alongside plenty of jokes from friends and fans. Question is, how did such a simple mistake occur and break through all the steps Marvel has in place to protect their films, in the first place? As it turns out, the studio is somewhat to blame.
Ruffalo appeared on The Late Show with Stephen Colbert this week and the subject of Thor: Ragnarok‘s live-streaming naturally came up. As Ruffalo tells it, Marvel had actually asked him to host an Instagram Live session at the beginning of the film’s screening, which is why the whole thing was allowed to occur in the first place. When it came time to stop the stream, Ruffalo says the app’s two-step process tripped him up and he put his phone back in his pocket while it was still recording.
Ruffalo goes on to explain that he was getting constant messages from everyone he knew, but there was a very earnest reason why he didn’t check them: “I didn’t want to be rude and take out my phone and look at the texts.” It seems that for once, checking your phone during a movie would have been a good thing. Luckily, someone finally approached the actor and explained what was going on.
The good news for all involved is that the incident didn’t reveal much about the film, beyond the audio of the opening scene. Still, it’s safe to assume Marvel will think twice before asking another actor to do something similar in the future. As Ruffalo points out in the interview, however, he should be safe from getting fired for the immediate future as he’s in the middle of filming Avengers 4 (or Infinity War 2, as he calls it).
Ruffalo even suspects that his mishap has only encouraged more people to see the film in full. In that regard, there’s no denying that Marvel’s marketing efforts and the positive buzz around Ragnarok have been a boon. The movie is already performing strong overseas and is expected to break $400 million by the end of this weekend. Despite the mishap, it looks like Ruffalo job is safe and Thor: Ragnarok won’t be any worse for wear.
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