A new report reveals that Marvel's Thor: Ragnarok and IT garnered more social media buzz the week after this year's San Diego Comic-Con than any other films. Both films are already set to be two of the biggest titles hitting theaters in the second half of this year, but new trailers have tipped them over the edge.
Marvel Studios released the second official trailer for Thor: Ragnarok online in conjunction with its SDCC panel in Hall H, so the film predictably dominated discussion both during the convention and in the days that followed. However, Warner Bros. was curiously restrained when it came to promoting IT throughout the convention, with only one press screening of never-before-seen footage taking place in San Diego at the time. But it looks like the studio's promotional strategy, with a new trailer arriving last week, is already paying off in spades.
Variety is reporting that., according to media-measurement firm comScore and its PreAct service, Thor: Ragnarok led in social media buzz from July 24th - July 30th, with the creation of almost 72,000 new conversations. Warner Bros. and New Line's IT followed behind, after generating almost 50,000 new conversations on social media. Meanwhile, Avengers: Infinity War (41,221), Star Wars: The Last Jedi (25,167), and Justice League (21,937) rounded out the top 5 in social media buzz for the week.
As with most of the other major films that were promoted during the convention, Thor: Ragnarok managed to maintain a post-SDCC buzz thanks to a continual stream of new interviews with the film's cast and crew members, which were released consistently throughout the measured period.
Unlike Ragnarok, which is banking off the established success of the Marvel brand, IT has garnered most of its buzz through the recognizability of Stephen King's original book, and its appeal as a mainstream, prestige horror flick. Warner Bros. has managed to do well with these kinds of titles in the past - like James Wan's two Conjuring films - but with Pennywise, it's looking more and more like the studio may be able to set a new kind of precedent for modern day studio horror films, should the film succeed enough at the box office and critically. All this social media buzz really does, then, is serve as further proof of just how much early hype both IT and Ragnarok have going for them already.
- Thor: Ragnarok (2017) release date: Nov 03, 2017
- IT (2017) release date: Sep 08, 2017