Pumpkin patches, winter romances, Valentine's Day treats, spring projects — Hallmark has a movie for every holiday and occasion. Millions of people get sucked into the Hallmark Channel for its feel-good movies and it's easy to see why.
Most of the movies Hallmark pumps out are ironically similar. Viewers see the same faces, similar storylines, classic plot twists, and yet, they can't get enough. Each missed kiss or misunderstanding keeps them coming back for more. But what is it that fans love most about these movies? The romance? The warm holiday cheer? The quaint small-town settings? Or all of the above?
They're Cheesy
Fans, be honest. Hallmark movies are cheesy AF but it's a cheesiness that's wanted. Lines like "Before the moon has left the sky, he must know he's still your guy" make viewers blush with embarrassment but they're also so enthralled into the world that they can't turn away. Hallmark movies do and say everything fans dream up in their head and make it a reality.
The Repetitive Storylines Never Get Old
Hallmark movies are filled with the same storylines. A city slicker dreads going to a small town but realizes it's just what they needed; a character just got out of a relationship and isn't looking for anything serious until Mr. Perfect unexpectedly strolls along; holiday magic brings two people together... It's all the same!
But do fans keep coming back for more? Yes. If a storyline isn't broken, don't fix it. It's these predictable and cheesy storylines — that fans already know the endings to — that make Hallmark such a hit.
Hallmark Heroes
There's something incredibly comforting about Hallmark movies. They have the whimsical power to make every viewer feel at home. The cozy living rooms, the quaint small towns, the lush apple orchards — who wouldn't want to be transported into that world?
Another thing that makes Hallmark feel at home is seeing the same stars. Actors like Candace Cameron Bure, Lacey Chabert, Danica McKellar, and Lori Laughlin are in practically every movie. And they somehow keep up the same lovable energy. It's great seeing Hallmark's leading ladies time and time again. They never get old.
New Movies Year-Round & The App Is Easy To Use
The Hallmark Channel has an app called Hallmark Channel Everywhere, which allows fans to watch their favorite movies and shows whenever they want. As long as they enter their cable network's username and password, it will all connect, giving viewers 24/7 access to the Hallmark Channel.
What's better, however, is their Hallmark Movie Checklist App. Fans can watch any Hallmark movie they want, checking off the movies they've seen or watched the most. This is especially fun during the holiday seasons!
One Season: Christmas!
Once November hits, Hallmark's Christmas movies begin to filter in. Their autumn fare is enchanting but the real magic lies with the holiday movies. Every year, Hallmark plays new and old original movies, fulfilling fans' need for holiday cheer. Viewers can't wait to see the newest movie and see how it compares to others. Most live-tweet their reactions to the hilariously cheesy films. Viewers can also set reminders for Hallmark's Christmas movies using the checklist app.
What sets Hallmark's holiday movies apart from other networks is that they know how to do Christmas right. The light snowfall, the crackling fireplace, the cookie-making, the family traditions — it's all so magical.
They Give Viewers Hope
Every Hallmark movie ends with a happy ending. Even if it's not exactly what the character expected during the film, everything they desired eventually comes to fruition. And isn't that what people need more of these days — happy endings and sweet beginnings? These movies give viewers hope. As cheesy and, at times, unrealistic, as Hallmark movies are, they leave such a good feeling in the fans' heart. In case anyone is having a bad day or a rough time, Hallmark movies instantly boost a person's mood and make them look forward to a better tomorrow.
They're Safe For The Whole Family
Not every made-for-TV movie is family-friendly, but Hallmark sure is. The fantastic thing about Hallmark movies is that they're light and don't take things too seriously. There's nothing political, scandalous, or sexual about most Hallmark movies. They don't even curse! Their movies are light and airy and endearing. They're whimsical and fun, making them perfect for all ages. Hallmark is the one channel you can leave on throughout the day and never have to worry if it's safe enough for your kids to watch.
They Fulfill Our Royalty Dreams
Picture it now: a woman loses her job but gets lucky when she's hired as a nanny. As it turns out, her nanny gig is overseas for a royal family — a single dad, in fact. The woman and king-to-be become close after bonding with the little one and they soon enter an unlikely relationship. A year later, the former nanny is now the hopeful king's fiancé. The end.
Isn't that the dream most of the audience already fantasizes about? Becoming a royal is something many have dreamed about after watching too many Disney movies, but Hallmark makes it a TV reality. The network understands what many viewers would love to see, and that's a royal romance.
Small-Town Chic
Hallmark loves a big-city character who falls for small-town culture. The network does such a great job of creating dreamy small towns. Every storefront is cozy, all the neighbors lend a helping hand, there's always a cute coffee shop packed with regulars... Hallmark makes living in a small town seem like a dream. There's something so endearing about living in a quaint little spot where everyone knows and loves each other.
Games Galore
Even though Hallmark pumps out movies every month for every season and holiday, it's Christmastime that makes the network popular. Millions of viewers tune in to watch new and old movies about holiday cheer and love. Thanks to the popularity of it all, Hallmark joined the club by creating holiday merchandise and games. What's better is that Hallmark fans bring their love for the movies by creating their own drinking games and pasting the rules on social media. Players can take a sip whenever there's mistletoe, someone's decorating a tree, characters get snowed in... Hallmark viewers have created their own fan family!