Simon Cowell Explains ‘The X Factor’ in New Promo

Simon Cowell The X Factor Promo

When Fox first teased the upcoming singing competition The X Factor with a 32-second ad during Super Bowl XLV, the focus was on the return of former American Idol judge Simon Cowell.

Now, with a new 90-second promo, the attention has turned to the epic scale of the program.

The promo aired during the latest results show for American Idol (which feels a little like the network is flaunting a new love interest in front of their soon-to-be ex), and it features all of the frenetic, over-the-top excess we have come to expect from these singing competitions. From helicopter shots of other helicopters to a mob of over 15,000 aspiring singers and hopeful competitors, the promo shows that the name of the game with The X Factor is clearly going to be its size.

Succinctly explained by Cowell, one of the key ways The X Factor will be different - is by allowing for a more diverse group of singers to enter into the competition. The participants will be broken into four groups: girls 12-25, boys 12-25, and anyone over the age of 25 as well as vocal groups comprised of any age.

Check out the latest X-Factor promo below:


The trailer pays special attention to the judges that will be joining Cowell during the competition, beginning with his fellow American Idol ex-pat and frequent verbal-sparring partner Paula Abdul. Though the promo doesn't feature any interaction between the pair, it’s likely due to the fact that the show's key demographic is already very aware of Abdul and her past work with Cowell. The same can be said for Cheryl Cole, though many in the US might not know that she was also a judge on The X Factor UK for the past few years – leaving the show around the same time as Cowell to participate in the new American venture.

Cowell states that in pursuing final judge L.A. Reid he “had to have the biggest hit-maker in the world, and that “this guy makes careers.” Those seem like two very good qualifications, but it’s a little unclear if Cowell isn’t talking about himself a bit, as well. That said, Reid is responsible for acts like Mariah Carey, Rihanna, Justin Bieber and Kanye West, so his ability to spot new talent and nurture young acts will likely be a huge asset to the show.

Additionally, much like Idol’s first season, there will be two hosts wrangling the gaggle of contestants on the show. Pussycat Doll singer Nicole Scherzinger will be joined by former-model turned television host Steve Jones. While Scherzinger is likely familiar to many in the US, Jones is virtually unknown in the states. He has, however, hosted the popular British music show T4 Music and the celebrity quiz program As Seen on TV.

There is little doubt that The X Factor is going to be a monumental hit for Fox. The sheer magnitude of the program, the money at stake and the star-power of Cowell and Co. will likely make the Factor more than just a successor to shows like American Idol and The Voice – it could set a new standard in the reality competition genre.

The X Factor will air on Wednesday and Thursday nights @8 pm on Fox starting in September.

Source: Entertainment Weekly

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