FX has found solid success in The Strain, a horror series based on a trilogy of novels by Guillermo del Toro and Chuck Hogan. The show deals with a viral outbreak of an ancient strain of vampirism and the ragtag group of New Yorkers bent on stopping it. Its season three premiere is coming soon and will find the gang continuing to try and wipe out the creatures, while the Master continues unleashing deadly new breeds.
Advertising for The Strain has been a particularly gruesome endeavor, as the series has been happy to place emphasis on its macabre elements in an attempt to gain attraction. The first season famously featured a parasite entering a person's eyeball, which had to be removed from a lot of markets. Now we have the third season, which has taken aim at one of New York's most iconic symbols.
As can be seen in the season 3 promo, a few new posters provide further emphasis on marketing this season around infecting the Statue of Liberty. The signature weapon of the creatures in this series involves their terrifying tongues and now they have apparently gotten a hold of Lady Liberty for the sake of promotion.
Additionally, a synopsis of this season goes as follows:
The transformation has begun.
It can no longer be denied — New York City is rapidly falling to an evil epidemic, and no one is coming to its rescue. Its citizens must fight or die.
Dr. Ephraim Goodweather and his unlikely allies tried to take down the embodiment of this evil — the Master — and failed. Now Eph and Dr. Nora Martinez concentrate on creating a biological weapon to wipe out the creatures, while Abraham Setrakian searches for an ancient book he hopes will reveal the strigoi’s entire history…and possibly a way to kill them. Meanwhile, the Master is out for revenge, unleashing new and even more terrifying breeds of bloodthirsty creatures. They need to find a way to defeat him before the infection spreads too far and becomes irreparable…before they become monsters themselves.
The Strain's ensemble cast will feature Corey Stoll, David Bradley, Kevin Durand, Jonathan Hyde, Richard Sammel, Natalie Brown, Miguel Gomez, Max Charles, Ruta Gedmintas, Rupert Penry-Jones, Samantha Mathis and Joaquín Cosío. Showrunner/Executive Producer/Director/Writer Carlton Cuse along with Co-Creators/Executive Producers/Writers Guillermo del Toro and Chuck Hogan will continue to guide the series. Gary Ungar, J. Miles Dale, Bradley Thompson, David Weddle and Regina Corrado also serve as Executive Producers.
Using the Statue of Liberty as a center piece for this season's marketing is certain evocative. Given how the outbreak has been spreading, it makes a level of sense to allow a more epic feel for this series. A mood is certainly generated by this kind of marketing as well, as the series may be rooted in horror, but there is fun to be had with it.
Perhaps some may find it too cheesy, which sort of goes along with how the series has progressed so far. While the show is delightfully different than a lot of things on television, it is hard to deny a lot of the frustrations had with some of the key members of the cast. With talk of new directions for the show, hopefully season 3 will find the series finding its footing a in a better place. After all, someone has to save Lady Liberty.
The third season of The Strain begins August 28th on FX.