‘The Signal’ Viral Marketing Campaign Begins: Are You Agitated?

Brenton Thwaites in The Signal

Are you agitated? If you are, having someone ask you, “Are you agitated?” will likely leave you even more agitated than you were in the first place - and so is the case for poor Nick Eastman (The Giver’s Brenton Thwaites) in The Signal.

The Sundance Film Festival official selection centers on Nick and his buddy Jonah (No One Live’s Beau Knapp). They’re both MIT freshman and have a knack for hacking, so are instantly enamored when someone going by the name Nomad breaches the school’s security system.

When Nomad makes contact while the duo is in the middle of a cross-country road trip, they just can’t help it, despite protests from Nick’s girlfriend Hailey (Bates Motel’s Olivia Cooke), they just have to follow his clues and possibly meet him face-to-face once and for all. Nick isn’t agitated at that point, but he certainly will be because after colliding with Nomad head-on, Nick, Jonah and Hailey all awake to find themselves in captivity. Clueless and hurting, they’re alive, but absolutely helpless, and what’s more agitating than that?

The Signal Terminal Results

Earlier today we received an e-mail titled, “R U AGITATED...please read.” Even though I wasn’t agitated at that point, I eventually would be. The first component of that e-mail was a viral marketing video featuring an array of text and warped visuals from the film. It doesn’t offer much in terms of story, but it does replicate the frustration Nick exhibits while trying to figure out why he’s been locked away.

From there, we were prompted to head over to and plug in a special code. Upon doing that, the terminal-like website spat back out my Twitter handle, zip code and, most amusingly, my cat’s name and the fact that I went to Disney World just before the New Year. In addition, the results came with a download link, offering up a poster and three images from the film. You can check out all four of those items  below, but be sure to keep an eye on that website because as we get closer to The Signal’s June 13, 2014 release, more material from the film will be posted there.

Brenton Thwaites in The Signal

Laurence Fishburne in The Signal

The Signal

The Signal Poster


Follow Perri on Twitter @PNemiroff.

The Signal releases on June 13, 2014

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