Arriving alongside its late 2019 launch, The Morning Show solidified Apple's new streaming service, Apple TV+ as a top contender in the competitive streaming studios world. Complete with real-world events as a background and a realistic cast of characters, the series taps into unfortunate topics like sexual assault in the news division of media.
Of the characters, Bradly Jackson is one of the most lovable, yet she's also someone with a dark and complex side. While she can be the absolute worst, it's often in innocence and she has plenty of great moments throughout the current and only season of the show.
Worst: She Runs When Faced With Adversity
Throughout the series, fans see many of Bradley's unhappy moments from her childhood. While it is only in small snippets, it's clear that it was never a very happy home and she hates that TMS tries to sugarcoat her childhood in her debut, even going as far as to expose some things she wanted to keep secret.
While no person could blame her for running from this family, it's still poor form to leave them behind. That includes her brother and mother when she bans the gig at TMS.
Best: She Takes Care Of Everyone
Bradley cares about a lot of things. The truth, news, and those around her. While she and Alex are close, it is evident that they keep each other at a distance. In the sixth episode "The Pendulum Swings," that gap closes as Alex worries over her impending divorce and telling her one and only child.
Bradley takes the time to comfort her because not only is it the right thing to do but it's what friends do.
Worst: She Can Go Too Far At Times
Sometimes, in an attempt to get to the bottom of things, Bradley forgets that she's interviewing flesh and blood individuals. While this makes her an excellent journalist, it's to a fault.
When interviewing one of the many women from the sexual assault allegations on Mitch, she pushed for more information so much so that the woman cried. While she was just doing her job and was polite about it, it still earns her the worst card for digging up haunting memories.
Best: Her Willingness To Mentor
Spunky Claire is a big favorite among the cast of characters by fans everywhere. Given Claire's fruity language and that Bradley's nickname is "Two F***s Jackson," it would make sense that the two are drawn together like kindred spirits.
Bradley sees herself in Claire and can see her for her raw talent. In the wildfires episode, she offers her an assistant position on the spot and the two bond with Bradley as a mentor
Worst: She Trusts Cory A Little Too Much
This can be considered good and bad. Cory strikes most fans as eccentric and odd. Clearly an outcast, it doesn't seem that he can be trusted since he is an executive, unless you're on his good side. Bradley certainly is, as viewers see their relationship develop and it feels like he has a deep longing for her.
Bradley treats him as a great friend and ally, which leads her to speak with Cory about the Mitch Kessler interview in the episode "Play the Queen." This pivotal interview would certainly see TMS topple and have Fred, the head of the network, fired. That's a lot of crucial information to entrust.
Best: She'll Compromise Success For The Greater Good
Getting Co-Anchor on The Morning Show was the last way that Bradley ever expected her life to turn out. It's clear to viewers that she's had nothing but struggles and setbacks in her life. While unexpected, it would be extremely difficult to give up the opportunity of a lifetime.
In the same discussion of the Mitch Kessler interview with Cory, the two talk about if she's considered the fact that it may ruin her career. She responds with melancholy but is determined to set the record straight and give the women who have been victimized better than what they have gotten.
Worst: She Forgets About Those Close To Her When Big News Hits
Alex and Bradley are not exactly the type of friends who sip wine and braid each other's hair long into the night but they do keep each other close on a business level. Of course, working together makes it very easy to form an intimate friendship.
When Bradley gets word from Mitch that he wants to do an interview with her on the show, she can't help but consider it given the stellar newswoman she is. However, she neglects to think about what that would do to Alex who is supposed to be her partner.
Best: Her Fiery Spirit And Soul
It's hard to a better introduction for a character than Bradley's appearance at the coal protest. In the debut episode, fans really get to know Bradley right out of the gate for her passion. At the coal protest, she attacks a counterprotester with what she knows best: facts.
Screaming at the protesters is caught on camera and of course, goes viral. It inevitably leads to getting her on TMS. Fans just love her spunky nature and it's a favorite aspect of her personality.
Worst: She Met Up With Mitch Kessler
That old phrase "curiosity killed the cat" really rings true. When Bradley meets up with Mitch in the park out of sheer interest, she finds herself feeling uneasy.
She knows meeting up with him is a poor idea, being that she is doing it behind Alex's back and given his history. Still, she can't help but investigate and dig deeper into the story.
Best: She'll Stop At Nothing To Uncover The Truth
Bradley loves nothing more than the truth! For her, it goes above all else and she is committed. Viewers see this several times throughout the series and in the real world, the truth is something everyone craves these days. Bradley uses her platform for the greater good often and her biggest goal is uncovering The Morning Show scandal.
She even corners Mitch in an elevator, probing him to see who was complicit with his acts. While she is met with a cryptic answer, it doesn't stop her from trying to figure it all out.