The first trailer for Illumination Entertainment's Dr. Seuss' The Lorax adaptation focused primarily on the bright, candy-colored animation style and design of the film's world and characters - understandably so, seeing how the studio has (so far) specialized in happy-go-lucky kid flicks like Despicable Me and Hop.
Today we have a second theatrical promo for The Lorax which leaves out some (but far from all) of the bubbly atmosphere and shiny visuals, in order to delve a bit deeper into the plot of the environmentally-conscious story.
Illumination's The Lorax expands Theodor “Dr. Seuss” Geisel’s simple source material into a full-length feature. The plot now concerns a 12-year-old boy named Ted (voice of Zac Efron) who hopes to win the affection of the girl-next-door, Audrey (Taylor Swift) by fulfilling her dream: to see an actual, non-plastic tree.
Ted's quest to impress Audrey eventually leads him outside the completely-synthetic city of Thneedville, where he encounters a mysterious figure who tells him the tale of The Lorax (Danny DeVito): a grumpy, furry creature who is key to bringing back a world full of actual plants and trees. However, matters become complicated when the money-grubbing, Uma-Thurman-in-Pulp-Fiction-haired O'Hare (Rob Riggle) gets wind of Ted's plans.
Check out the second trailer for Dr. Seuss' The Lorax below:
Moviegoers who have little patience for overly-preachy films should probably be okay with The Lorax, since it still appears to be foremost concerned with being a silly piece of family-friendly entertainment, full of cartoonish characters and whimsical humor. On the other hand, some fans of Dr. Seuss' book might be concerned for that very reason, seeing how Illumination's film adaptation is a far cry from the visually-darker and more somber style of its inspiration.
In order to appease people on both sides of the fence, The Lorax has to strike a balance between being an enjoyable CGI-toon adventure and effectively touching on the themes of the original Dr. Seuss work. All things considered, it looks as though co-directors Kyle Balda and Chris Renaud, along with co-writers Ken Daurio and Cinco Paul (the latter pair also penned the well-liked Horton Hears a Who! adaptation) may have managed to do just that.
We'll find out for certain when Dr. Seuss' The Lorax is released in 2D, 3D, and IMAX 3D theaters in the U.S. on March 2nd, 2012.
Source: Yahoo! Movies