Marvel's television department has been operating in near secrecy since Jeph Loeb took over this past June and The Incredible Hulk quickly became one of their high-priority projects. They presented the idea to Disney along with a list of other properties they had designated as potential television shows.
According to THR, The Incredible Hulk and Cloak & Dagger were selected from that list and both are in the earliest stages of development. Loeb is currently meeting with writers for Cloak & Dagger (which would likely wind up on ABC Family) and The Incredible Hulk is actively searching for a showrunner.
THR's sources claim that Guillermo del Toro and Battlestar Galactica producer David Eick will each be pitching their take on The Incredible Hulk. While a del Toro helmed Hulk series might sound, well... incredible, his name is currently being attached to everything under the sun and it's typically only true a fraction of the time.
With or without him, The Incredible Hulk certainly has potential in the television medium - as proven by the successful CBS series that ran from 1978-82. While somewhat divergent from the comic book source material, that depiction of The Hulk remains the most iconic to the general public and Bill Bixby's portrayal of Bruce (Er, David) Banner is probably the most beloved.
The list of other properties that Marvel Television presented to Disney offers some insight into what shows we might expect from them in the future. In addition to The Incredible Hulk and Cloak & Dagger, series based on Heroes for Hire, The Eternals, Jessica Jones, Moon Knight, Ka-Zar, Daughters of the Dragon, and The Punisher were all proposed.
While THR hints that The Punisher is being eyed as a cable show, they acknowledge that Marvel won't be making any concrete plans for its development any time soon. For now, the focus will remain on The Incredible Hulk and Cloak & Dagger.
I have limited exposure to Cloak & Dagger so I'm pretty neutral on a television adaptation (though ABC Family seems like a strange fit). In regards to The Incredible Hulk, I'm not at all adverse to a new show, but I am curious to see if it will follow the template of its predecessor or if it will instead utilize an entirely different format.
There's also the issue of Marvel's interconnected movie universe. Will the shows have their own continuity or will they be tied to the films as well? It seems highly unlikely that movie Hulk Mark Ruffalo would participate in a TV show. Could audiences accept a new actor in the role? Yeah... that was sarcasm.
I'd almost prefer a show that has nothing to do with The Avengers or other Marvel characters. Bruce Banner really is a compelling enough character on his own. The TV movies that followed the original series where they brought in Thor and Daredevil were so clumsy. He really doesn't require special guest stars or hints at a larger mythology.
How do you feel about Marvel's television plans? Would you watch a new version of The Incredible Hulk?